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ADVANCED DIPLOMA
IN EVENT MANAGEMENT

with
MARKETING

6-months, Full-Time in London or Hybrid
Available to UK and International Students

COURSE CONTENT AND MODULES

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CORE EVENT MANAGEMENT PROGRAMME

The main focus of your Advanced Diploma provides the fundamentals of event planning, coordination and delivery. Learn how to build planning timelines, develop budgets for events, apply project management principles to event planning, source, select and coordinate event suppliers, services and contractors, source and recommend venues, undertake event feasibility studies, set goals and evaluate event success measures, develop risk assessments, apply health and safety legislation, undertake client consultations, develop sponsorship packages, produce sustainable events, understand event production and promoting and marketing events. 

Stand Up Meeting

MARKETING STREAM

Your Marketing studies support your event management skills as you'll develop a knowledge and understanding of the marketing functions that every event manager should be familiar with.  Learn about market segments and identifying opportunities for new products/services and how to exploit new market opportunities. Understand how competitor activity may affect projected sales performance, and how to use market analysis to inform market strategy development. Learn how legal, regulatory and ethical requirements relate to the business of selling or marketing and gain insight into key requirements for leading a marketing team.

Meeting

ELECTIVES

Your three electives provide you the opportunity to tailor your course to suit your personal learning and career goals. ​

The electives you can choose from are:  Venue Management, Sports Event Management, Wedding and Social Event Planning

Festivals and Cultural Event Management, Concerts and Live Entertainment Management, Luxury Brand Management, Digital Transformation and Change Management, Sustainability Policy and Practices, Entrepreneurship and Business Start-ups, Digital Marketing

Click here for elective summaries

COURSE MODULES

The Event Industry

  • The Business Environment - UK and Global

  • The Role of an Event Manager, Working Conditions and Ethics

  • Event Associations and Organisations

  • Event Trends

 

Event Feasibility

  • What is a Feasibility Study

  • Event Feasibility Components

  • Establishing Event Goals and Objectives

  • Setting Measurements of Success

Event Management

  • Identifying and Understanding Legalities and Permissions for Events

  • Event Planning Skills and Techniques

  • Resource Planning

  • Event Budgeting and Financial Management

  • Live Event Coordination: Event Build-Up, Delivery and Break-Down

  • Considering the Visitor/Delegate Experience

  • Introduction to Event Sustainability

  • Event Evaluation

 

Event Production and Technical Services

  • Lighting and Audio Visual Services

  • Rigging and Staging

  • Temporary Structures

  • Pyrotechnics and Special Effects

  • Electricity, Energy and Utility Provision

 

Venues and Vendors

  • Sourcing and Coordinating Vendors, Suppliers and Contractors

  • Identifying Event Locations & Destinations

  • Sourcing and Coordinating Venues and Sites

  • Venue and Vendor Contracting

 

Workplace Health, Safety

  • Health & Safety for Events - Legislation and Good Practice

  • Risk Assessment for Events

  • Event Security 

Technology for Events

  • Hybrid and Online Events

  • Digital Event Systems and Platforms

  • Technology for Event Operations

  • Technology and the Visitor/Delegate Experience

 

Event Theming and Design

  • Design principles and concepts

  • Sourcing Inspiration

  • Imagery and ideas

  • Design tools 

  • Operational design, theming and staging

 

Marketing and Relationship Management

  • Event Marketing Principles

  • Event Promotions and PR

  • Event Sponsorship

  • Sales Skills for Event Managers

  • Stakeholders Engagement

  • Client Consultation

  • Relationship Management

  • Pitching and Presenting Skills

  • Managing VIP and Celebrity Relationships

 

Specialist Event Management

  • Conference and Exhibition Management

  • Corporate Events and Meetings

  • Outdoor Event Management

  • Charity and Fundraising Events

 

Professional Event Practice

  • Live Event Delivery (Practical, Group Project)

  • Event Industry Placement (Practical, 60 hours)

The Advanced Diploma in Event Management (L4) is an Endorsed Course by Training Qualifications UK (TQUK). An Endorsed Course is a course of learning which TQUK has evaluated and endorsed as a suitable and beneficial learning platform for learners. When TQUK endorses a course of learning, they are declaring that they have confidence in our ability to develop and deliver quality courses in our areas of expertise.  The TQUK endorsement status shows that we are consistently meeting the high standards that TQUK demand from their Recognised Centres in delivering a high quality learning experience for the learner which provides them with the necessary skills and knowledge in a particular subject area.
 

  • Awarded By: The Event School London Ltd

  • Endorsed by: Training Qualifications UK

  • Click here to learn more about TQUK

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Ready
to Apply?

Click on the 'Apply Now' link for our online application form and application guidance.

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