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ADVANCED DIPLOMA
IN EVENT MANAGEMENT

with
HOSPITALITY & TOURISM

6-months / Full-Time / In London
Available to UK and International Students

This programme offers a comprehensive and immersive, full time learning experience in London, for those wishing to gain extensive event management knowledge and skills, supported by generalist hospitality

and tourism management studies.

The programme incorporates Dual Diplomas to provide the comprehensive skills and knowledge needed to enter the industry, with a structured academic programme to support future pathways to further studies. 

Our industry and internationally recognised programme offers a unique blend of event management, hospitality and tourism studies, with three specialist electives allowing you to tailor your programme to meet your particular

learning and career goals.

London Courses are hosted in venues on the ExCeL London campus, one of Europe's premier event destination. This ideal event, hospitality and tourism industry training environment with hundreds of world-class events staged each year, also offers 10 international hotels across the ExCeL campus, and London's cable car to The O2 Arena (and other London events, hospitality and tourism hotspot).

COURSE HIGHLIGHTS

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An Immersion Experience in a Unique Event Industry Environment at ExCeL London

Course Highlights

COURSE DETAILS, DATES & FEES

COURSE FEES

Home (UK) : £6,250

International: £9,250

Deposit: £500

START DATES

Start 5 February 2024

Start 23 September 2024

 

Applications Close 2 Months Prior to Course Commencement

ENTRY REQUIREMENTS

  • Minimum Age: 18 

  • English as a First Language or IELTS Level 5 or Equivalent

  • Senior High School Diploma or A Levels or BTEC or Equivalent Diploma or Baccalaureate

Ask  about our

Professional Experience Entry Pathway

COURSE VENUES

Venues on the ExCeL London Campus

Royal Docks, E16 1XL

Now on the Elizabeth Line

On Occasion

Alternative venues in London (i.e. for skills training, networking events, site tours, industry events)

TERMS & BREAKS

Term Breaks vary based on a programme's start date, but are generally set mid-way through

your programme.

Joining instructions and your Induction Week Schedule are issued one month before the course start date. 

 

Your first term timetable is provided one week prior to course commencement.

ATTENDANCE PATTERNS

Average Attendance Pattern

London Classes & Activities: 15 hrs p/wk

 

London Classes are generally scheduled  on Mon/Tue/Wed. Some electives are delivered as 5-day blocks. Occasional live events, networking or practical activities require evening or weekend attendance - wherever possible this is included in the term timetable

+ Virtual Tutorial: 2-3 hrs p/wk

+ Online Units: 4 hrs p/wk

+ Group Project Work: 3 hrs p/wk

+ One-to-One Mentoring: Monthly

INDUSTRY EVENTS & NETWORKING

Our management and teaching team are well connected in the industry and we offer students regular opportunities to meet and mix with event industry professionals. 

While some of these opportunities are facilitated in our virtual world, many of the events take place in London - developing our students social and personal development, as well as professional networking and communication skills.

EMPLOYMENT OPPORTUNITIES

Working in Events

Students have access to our online "Opportunities Board" where we post part-time opportunities for paid work during the course, and full-time opportunities for post course employment.

We also offer guidance and mentoring during tutorials on CV preparation, job search and interview skills. 

NB. Our International students are not permitted to work in the UK  due to Standard Visitor Visa and Entry Conditions

VOLUNTEERING
& WORK EXPERIENCE

Gaining hands-on experience and exposure to industry ways of working is one of the benefits of studying in London.

 

We share industry experience opportunities with our students including:

 - work experience

 - volunteering

 - internships

 - workplace observation

- workplace shadowing

 

NB. Our International students are not permitted to do work experience, work placements or internships due to Standard Visitor Visa & Entry Conditions. We can arrange workplace visits and observations, or support you in finding work experience on return to your home country. 

Course Details, Dates & Fees

COURSE CONTENT SUMMARY

Course Content Summary
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CORE EVENT MANAGEMENT PROGRAMME

Your core event topics provide the fundamentals of event planning, coordination and delivery. You'll learn how to build event planning timelines, develop budgets for events, apply project management principles to event planning, source, select and coordinate event suppliers, services and contractors, source and recommend venues, undertake event feasibility studies, set goals and evaluate event success measures, develop risk assessments, apply health and safety legislation, undertake client consultations, develop sponsorship packages, produce sustainable events, understand event production and promoting and marketing events. 

Hotel Reception

CORE HOSPITALITY AND TOURISM PROGRAMME

The purpose of your Hospitality and Tourism Diploma is to develop your knowledge and understanding of aspects of management and other topics relevant to the hospitality and tourism industry. These include principles of sustainable development in tourism, planning and managing tourism across different destinations, hospitality and tourism industry and its operations, management of visitor attractions, function and structure of resort operations and the employability skills required for effective employment and development in the hospitality and tourism industry.

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VENUE MANAGEMENT ELECTIVE

Venue Management requires professional organisational skills, and an ability to manage a wide range of events into a venue, arena, or stadium.  By choosing this elective path, you'll learn about: common venue operational and staffing structures; what's important to creating a destination that will attract event organisers, associations, sponsors and attendees; venue maintenance, security, marshalling and other operational teams; catering and hospitality provision; technology for venue operations and management and about trends in venue design and operations.

Wedding Banquet

WEDDING & SOCIAL EVENTS ELECTIVE 

Working on more personal events and with individuals as clients can require a very different approach to working with corporate clients.  Facilitating our Wedding & Social Events subjects is Siobhan Craven-Robins - the UK’s leading Wedding Co-ordinator. Siobhan's beautiful weddings, parties and social events have featured in Hello, OK! and bridal magazines  around the world. Her famous clients include Joan Collins, Barbara Windsor, Greg Kinnear, Sacha Mascolo-Tarbuck, Des O’Connor and Ronni Ancona. Undertaking this elective pathway with Siobhan will bring additional skills in wedding planning design, client consultation, wedding business start-up, and wedding and social event specific traditions and practices. 

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SPORTS EVENT MANAGEMENT ELECTIVE

Our sports event management subjects  are delivered across venues at ExCeL London (home to many of London 2012 Olympic events) with specialist sessions at London's leading sports venues and locations.  Emerge yourself within the sports and event industry with a specialist subjects led by sports event industry professionals. Through this elective pathway you'll learn about sporting industry associations and organisations, how to work with sports organising committees, major sports event planning and coordination, sports event ticketing, marketing and promotions and about opportunities on the global sports circuit. 

Team High Five

LEADERSHIP AND MANAGEMENT ELECTIVE

Whether you’re at an early stage of your career and aiming for promotion or entering the event industry for the first time -  our professional leadership development elective stream can improve your career prospects. Specific management skills provide strong supervisory foundations and transforming your leadership skills will allow you to become a leader others want to follow. You'll cover business types and organisational structures, HR skills for line managers, the basics of financial management, project management, building and motivating teams and leadership development.

Image by Ugur Arpaci

FESTIVALS & CULTURAL EVENTS ELECTIVE

A specialist field and an ideal elective pathway for those wishing to work more closely with festivals, outdoor events and cultural and community festivities, parades, and festivals. On this pathway you'll learn more about establishing the feasibility to stage festivals and cultural events, festival and cultural event associations and organisations, finding and progressing in festival and cultural event careers, festival and cultural event trends, cultural policy and planning, searching and securing festival venues and locations, developing attractive festival programmes and about ticketing and promotions. 

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DIGITAL MARKETING ELECTIVE

Moving into a career that focuses on the marketing and promotion of events requires specialist marketing skills, especially in the field of digital marketing. With this elective pathway, subjects include Social Media for Business, Email as a Promotional Tool for Business, Digital Marketing Review, Understanding Search Engine Optimisation for Business, and Digital Marketing for Business. You'll also deep dive into event sponsorship for online and hybrid events, sourcing and researching marketing tech, the importance of testimonials, for digital credibility, customers as online brand ambassadors and online networking skills.

Luxury Wedding

LUXURY BRAND MANAGEMENT ELECTIVE

The luxury brands sector encompasses the multiple industry sectors and products including events, fashion and retail industry, as well as  tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This elective introduces the concept of  luxury and what it means to a range of markets and cultures.  Learn how luxury brands stand out from the crowd and successfully communicate what they stand for. Understand why Intellectual Property and Trademarks need to be considered and discover the importance of identity and customer loyalty to a luxury brand. Learn about the different approaches required in the management of branded luxury goods and the provision of luxury experiences and how sustainability now needs to be a concerning factor in developing and marketing luxury brands.  

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SUSTAINABLE POLICY AND PRACTICES ELECTIVE

Many industries including the event sector are embracing sustainable management policies, but it can be challenging task to implement these policies in practice. Many managers  indicate they want to gain a better understanding of important topics like developing a strategic approach, creating an environmental plan, identifying key environmental issues, sustainable supply chains, reducing their carbon footprint, balancing priorities, setting measurements and evaluating results. Organisations are also increasingly interested how they can use their efforts in sustainability to positively market their services, products, venue or event to a range of stakeholders. This elective examines the fundamentals of sustainability and how to apply this to a workplace, including how personal practice in sustainability can influence and encourage others.

Image by Barbara Zandoval

DIGITAL TRANSFORMATION & CHANGE MANAGEMENT ELECTIVE

 The pace of technology evolution has a significant impact on individuals and teams and the way they behave in any modern-day organisation. Getting change management right is key when implementing successful digital transformation  - of internal and customer-facing processes. Managing digital transformation is rarely the sole responsibility of technology experts. Frequently non-technical roles are created to bridge the gap between the tech experts and others in the organisation. Multiple managers and supervisors will be called upon to explain to their teams why the digital change is happening, and then held responsible for implementing new digital practices. Learn how change management practices can support digital developments and how to link those practices to digital transformation strategies. Discover how to foresee common challenges to digital transformation and why you should develop strong communication channels with stakeholders and relate change efforts to their motivations. 

Drawing on a Board

ENTREPRENEURSHIP AND BUSINESS START-UPS ELECTIVE

In a globalised world with constant change and technological advancement, entrepreneurial skills are absolutely vital.Whether your goal is to one day start your own business, or you'd like to offer a future employer and entrepreneurial thinking, being able to create and develop new business and product ideas is a valued skill. On this elective you'll learn to understand different types of business ventures, understand how small business activities impact the economy, analyse traits, skills and motivational drivers of successful entrepreneurs and explore factors that influence decisions made by start-ups. As well as practicing idea-generation and evaluation techniques, you'll learn how to network, influence, and pitch your ideas effectively and the practical steps and considerations needed to start a business.

COURSE MODULES

The Event Industry

  • The Business Environment - UK and Global

  • The Role of an Event Manager, Working Conditions and Ethics

  • Event Associations and Organisations

  • Event Trends

 

Event Feasibility

  • What is a Feasibility Study

  • Event Feasibility Components

  • Establishing Event Goals and Objectives

  • Setting Measurements of Success

 

Event Management

  • Identifying and Understanding Legalities and Permissions for Events

  • Event Planning Skills and Techniques

  • Resource Planning

  • Event Budgeting and Financial Management

  • Live Event Coordination: Event Build-Up, Delivery and Break-Down

  • Considering the Visitor/Delegate Experience

  • Introduction to Event Sustainability

  • Event Evaluation

 

Event Production and Technical Services

  • Lighting and Audio Visual Services

  • Rigging and Staging

  • Temporary Structures

  • Pyrotechnics and Special Effects

  • Electricity, Energy and Utility Provision

 

Venues and Vendors

  • Sourcing and Coordinating Vendors, Suppliers and Contractors

  • Identifying Event Locations & Destinations

  • Sourcing and Coordinating Venues and Sites

  • Venue and Vendor Contracting

 

Workplace Health, Safety

  • Health & Safety for Events

  • Risk Assessment for Events

  • Event Security

Technology for Events

  • Hybrid and Online Events

  • Digital Event Systems and Platforms

  • Technology for Event Operations

  • Technology and the Visitor/Delegate Experience

 

Event Theming and Design

  • Design principles and concepts

  • Sourcing Inspiration

  • Imagery and ideas

  • Design tools 

  • Operational design, theming and staging

 

Marketing and Relationship Management

  • Event Marketing Principles

  • Event Promotions and PR

  • Event Sponsorship

  • Sales Skills for Event Managers

  • Stakeholders Engagement

  • Client Consultation

  • Relationship Management

  • Pitching and Presenting Skills

  • Managing VIP and Celebrity Relationships

 

Specialist Event Management

  • Conference and Exhibition Management

  • Corporate Events and Meetings

  • Outdoor Event Management

  • Charity and Fundraising Events

 

Professional Event Practice

  • Live Event Delivery (Practical, Group Project)

  • Event Industry Placement (Practical, 60 hours)

Course Modules
Why Events?

We think there is nothing more rewarding than working in the event industry! 

Creating an exciting event programme, seeing attendees enjoying themselves, the camaraderie of working with suppliers and venues, facilitating connections and shared experiences.

Knowing that you played a part in making an event happen makes all the challenges and hard work worth it. It's a career full of variety with rarely two days the same! 

And with so many fields to work in, the career opportunities offer something for everyone.

Event management graduates can be found working in event production, operations, planning, event decor and design, style shoots, media, sales, PR and marketing, event processes and systems, event tech and project management. Career choices also include working with live events, online events and hybrid events. 

And the wide range of event types mean even more variety in your career path - conferences, exhibitions and trade shows, product launches, sporting events, gala dinners, charity events and fundraisers, parades, festivals and cultural events, corporate events, community events, weddings, parties and social events and more!

Why Events?

LEARNING IN LONDON