top of page

Study Streams

Your Course Unique to You

1-year Higher Diploma Course

  • Choose one supporting study stream

Diversity Students

STUDY STREAM SUMMARIES

Successful Work Team

LEADERSHIP AND MANAGEMENT

Your leadership and management studies support your event management skills as you'll develop a knowledge and understanding of organisational functions that every event manager should be familiar with.  Learn about

  • building productive working relationships

  • operational planning and management

  • human resource planning and management

  • about business strategy and development managerial effectiveness

  • project management principles

Business Meeting at Small Table

BUSINESS ADMINISTRATION

Your Business Stream studies develop a knowledge and understanding of business functions that every event manager should be familiar with. Learn about:

  • using different communication channels with your clients and within a business

  • why systems, policies and procedures are important and how to develop them

  • business strategy

  • the principles of marketing and developing marketing plans

  • leadership and management

  • project management principles

Cheerful marketing people brainstorming

PRINCIPLES OF MARKETING

Your Marketing studies support your event management skills as you'll develop a knowledge and understanding of the marketing functions that every event manager should be familiar with.  Learn about

  • market segments and identifying opportunities for new products/services

  • how to exploit new market opportunities

  • how competitor activity may affect projected sales performance, and

  • how to use market analysis to inform market strategy development

  • how legal, regulatory and ethical requirements relate to the business of selling or marketing

Leadership and Management Elective
Business Administration Elective
Principles of Marketing Elective
bottom of page