HIGHER DIPLOMA
IN EVENT MANAGEMENT

with
Leadership & Management

1-Year / Full-Time / In London
Available to UK Students

COURSE CONTENT AND MODULES

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CORE EVENT MANAGEMENT PROGRAMME

The main focus of your Higher Diploma programme provides the fundamentals of event planning, coordination and delivery. Learn how to build planning timelines, develop budgets, apply project management principles to event planning, source, select and coordinate event suppliers, services and contractors, source and recommend venues, undertake event feasibility studies, set goals and evaluate event success measures, develop risk assessments, apply health and safety legislation, undertake client consultations, develop sponsorship packages, produce sustainable events, understand event production and promoting and marketing events.

Unique to the Higher Diploma is the one-month internship placement where students will have the opportunity to immerse themselves in an event environment, e.g. with an event organiser, planner, agency, vendor or venue.

The Higher Diploma also offers higher level units in volunteer management, crowd management, workforce planning, international event management, corporate hospitality and event concept.

Developing critical thinking and analytical skills, in their final term, Higher Diploma students will undertake an individual research project developing and pitching an event concept and creating comprehensive operations, sustainability and marketing plans.

LEADERSHIP & MANAGEMENT STREAM

Your leadership and management studies support your event management skills as you'll develop a knowledge and understanding of organisational functions that every event manager should be familiar with. Learn about building productive working relationships, operational and human resource planning and management, about business strategy and development. Understand the development of managerial effectiveness and learn about important project management principles that underpin successful event planning.

ELECTIVES

Your six electives provide you the opportunity to tailor your course to suit your personal learning and career goals.

The electives you can choose from are: Venue Management, Sports Event Management, Wedding and Social Event Planning, Festivals and Cultural Event Management, Luxury Brand Management, Digital Transformation and Change Management, Sustainability Policy and Practices, Entrepreneurship and Business Start-ups, Digital Marketing.

Click here for elective summaries.

COURSE MODULES

This one-year course provides you with dual qualifications:

Higher Diploma in Event Management (L5) TQUK Endorsed Course (includes 6 Electives) and a

TQUK Level 4 Diploma in Management & Leadership (RQF) Ofqual Regulated

The Event Industry

The Business Environment - UK and Global
The Role of an Event Manager, Working Conditions and Ethics
Finding and progressing in event careers
Developing and updating knowledge and skills
Event Associations and Organisations
Event Trends

Event Feasibility

What is a Feasibility Study?
Event Feasibility Components
Establishing Event Goals and Objectives
Setting Measurements of Success

Event Management & Coordination

Identifying and understanding legalities and permissions for events
Event Planning Skills and Techniques
Resource Planning
Event Budgeting and Financial Management
Live Event Coordination: Event Build-Up, Delivery and Break-Down
Considering the Visitor/Delegate Experience
Introduction to Event Sustainability
Event Evaluation

Event Production and Technical Services

Lighting and Audio Visual Services
Rigging and Staging
Temporary Structures
Pyrotechnics and Special Effects
Electricity, Energy and Utility Provision

Venues and Vendors

Sourcing and Coordinating Vendors, Suppliers and Contractors
Identifying Event Locations & Destinations
Sourcing and Coordinating Venues and Sites
Venue and Vendor Contracting

Workplace Health, Safety for Events

Health & Safety for Events - Legislation and Good Practice
Risk Assessment for Events
Event Security

Crowd Management for Events

Understand Crowd Risk Analysis
Crowd Movement in a Complex and Built Environment
Modeling an Event by Crowd Phases

International Event Management

The Global Event Circuit
International Event Associations and Organisations
International Event Types: Events that Attract International Audiences (static location, changing location)
How International Dimensions can Impact an Event
Establishing Local Contacts, Sourcing Local Venues/Vendors
International Considerations: currency, time zones, legalities, culture, terminology, work practices

Workforce Planning

What is Strategic Workforce Planning
Workforce Sources - staff, volunteers, contractors, agencies, service providers and suppliers
Model and Forecast Event Workforce Requirements
Creating an Action Plan to Recruit and Deliver the Right Workforce
Workforce Planning Logistics - workspaces, equipment & materials, rotas, scheduling and placement, wellbeing and pastoral care

Volunteer Management

Promote Volunteering within Your Organisation and to Volunteers
Manage Risk in Relation to Volunteers
Manage or Support Equality of Opportunity, Diversity and Inclusion
Managing Volunteer Agreements
Provide Leadership and Direction for Volunteers

Technology for Events

Hybrid and Online Events
Digital Event Systems and Platforms
Technology for Event Operations
Technology and the Visitor/Delegate Experience

Event Theming and Design

Design principles and concepts
Sourcing Inspiration
Imagery and ideas

Design tools
Operational design, theming and staging

Marketing and Relationship Management

Event Marketing Principles
Event Promotions and PR
Event Sponsorship
Sales Skills for Event Managers
Stakeholders Engagement
Client Consultation
Relationship Management
Pitching and Presenting Skills
Managing VIP and Celebrity Relationships

Event Concept Development

Interpret Client’s ideas into an Event Concept.
Sourcing Ideas and Inspiration
Establishing Originality and Market Need
Testing your Idea and Market Research
Creating Unique, Innovative and Inspiring Experiences
Creating an Event Design Idea Proposal

Corporate Hospitality for Events

What is Corporate Hospitality?
Corporate Hospitality Components
Identifying your Event's Corporate Hospitality Needs
Planning, Sourcing, Securing and working with Corporate Hospitality Providers

Specialist Event Management

Conference and Exhibition Management
Corporate Events and Meetings
Outdoor Event Management
Charity and Fundraising Events

Professional Event Practice

Live Event Delivery (Practical, Group Project)
Event Industry Placement (Practical, 60 hours)
One Month Internship Placement
- Minimum 20 hours per week for 4 weeks
- The Event School London will support students in sourcing their placements through their 'Managing Self Development' Unit and via their 1-2-1 Mentoring sessions.

Individual Research Project

Advanced Research Skills and Report Writing Development
Develop and Pitch an Event Concept
Create a Portfolio to include an Operational Plan, Sustainability Plan and Marketing Plan

The Higher Diploma in Event Management (L5) is an Endorsed Course by Training Qualifications UK (TQUK). An Endorsed Course is a course of learning which TQUK has evaluated and endorsed as a suitable and beneficial learning platform for learners. When TQUK endorses a course of learning, they are declaring that they have confidence in our ability to develop and deliver quality courses in our areas of expertise. The TQUK endorsement status shows that we are consistently meeting the high standards that TQUK demand from their Recognised Centres in delivering a high quality learning experience for the learner which provides them with the necessary skills and knowledge in a particular subject area.

Awarded By: The Event School London Ltd
Endorsed by: Training Qualifications UK
Click here to learn more about TQUK

Internship
Placement

Our one-year, full-time Higher Diploma in Event Management programme includes a One Month Internship Placement. An Internship offers students the opportunity to immerse themselves in an event environment, e.g. with an event organiser, planner, agency, vendor or venue.

More About the Internship Programme:

The placement is for a minimum 20 hours per week for 4 weeks and takes place in June
The Internship can be undertaken in London, the UK or overseas
Your Course Leader will be available throughout your Internship for any guidance needed regarding your Internship
The Event School London will support students in sourcing their placements through their extensive network, through the 'Managing Self Development' Unit and via the student's 1-2-1 Mentoring sessions.
The Internship Placement is assessed via a reflective journal and an oral presentation evaluating your professional and personal growth from the experience.