Electives
Your Full-Time Course Unique to You
Electives are an essential component of our full-time courses and offer students the opportunity to tailor their education to meet their personal interests and career goals.
We understand that every student has unique passions and aspirations, which is why we offer a diverse range of electives that allow you to explore specific areas of interest in more depth.
Please check your course page for the number of electives that apply to your programme.
Full-Time Course Electives
Tailor your programme to suit your personal learning and career goals with specialist electives.
DE101
Venue Coordination
Many event professionals begin their careers as venue coordinators or event coordinators within hotels, conference centres, arenas and dedicated event spaces. Explore client enquiries, venue show rounds, event briefs, function sheets, room layouts, catering requirements and operational handovers. Students will learn how venue departments work together, support organisers and suppliers, and manage event-day requirements from the venue perspective. The elective also highlights how venue-based roles provide experience across a wide range of event types while helping early-career professionals build industry knowledge, contacts and professional networks.
DE102
Sports Event Management
Sports events combine competition, audience experience and complex operational delivery. Explore tournaments, fixtures and major sporting events, alongside stadium and arena operations, athlete and team requirements, fan engagement, sponsorship, ticketing and match-day delivery. Students will examine the distinctive demands of sports events, including crowd behaviour, security, broadcast considerations, commercial partnerships, participant experience and the coordination of activity before, during and after competition. The elective also considers accreditation, volunteer programmes, sports governing bodies, event legacy and the wider economic and social impact of hosting sporting events.
DE103
Corporate Events, Conferences, Exhibitions and Brand Experiences
Corporate events bring organisations, clients, employees and audiences together through purposeful and professionally delivered experiences. Explore conferences, exhibitions, product launches, brand activations, pop-up events, client and stakeholder events, and employee engagement activities. Students will examine how each format supports different business objectives, from sharing knowledge and generating commercial leads to launching products, strengthening workplace culture and creating direct engagement between brands and their audiences.
DE104
Wedding Planning & Social Events
Wedding and social event planners transform important occasions into carefully considered and memorable experiences. Explore client consultations, wedding ceremonies, traditions, receptions and related celebrations, alongside private parties and milestone events. Students will learn how to coordinate venues, suppliers, invitations, seating plans, accommodation, transport, entertainment, floral design and décor while developing concepts that reflect each client’s style, priorities and budget. The elective also introduces career opportunities within the wedding industry and the foundations of establishing a wedding planning business.
DE105
Luxury Event Management
Luxury events require exceptional attention to detail, discretion and an understanding of premium service. Explore private celebrations, VIP experiences, luxury brand events, exclusive venues and the expectations of high-net-worth clients. Students will examine how bespoke concepts, carefully selected suppliers, refined hospitality and personalised guest experiences contribute to successful luxury events. The elective also considers client relationship management, brand alignment, discretion, confidentiality, cultural awareness and the standards required to deliver distinctive experiences within the international luxury market.
DE106
Festivals, Live Music and Entertainment Events
Festivals, concerts and entertainment events combine creative programming with complex operational delivery. Explore event concepts, artist and performer coordination, venue and site planning, staging, ticketing, audience management and technical production. Students will develop an understanding of licensing, safety, weather contingencies and crowd experience while learning how to plan engaging live events across indoor, outdoor and temporary event environments. The elective also considers artist contracts, production schedules, backstage operations, accessibility, community impact and the commercial realities of live entertainment.
DE107
Event Entrepreneurship and Business Start-Up
Building an event business requires creativity, commercial awareness and a clear understanding of the market. Explore business concepts, target audiences, services, pricing, branding, marketing, client acquisition and financial planning. Students will learn how to shape a viable event business, develop a practical business plan and build relationships with clients and suppliers. The elective also considers contracts, legal responsibilities, managing growth and the realities of establishing and running an event company.
DE108
Event Design and Venue Styling
Event design and venue styling bring creative concepts to life through the thoughtful use of space, colour, lighting, décor and visual detail. Explore concept development, mood boards, floor plans, floristry, furniture, tablescapes, signage and current design trends across a range of event types. Students will learn how to interpret client briefs, develop cohesive design proposals and work with venues and specialist suppliers to transform event spaces while balancing creativity, practicality, budget and guest experience.
DE109
PR & Digital Marketing
Public relations and digital marketing play an important role in how organisations build visibility, engage audiences and manage their reputation. Explore brand positioning, social media, search optimisation, content creation, email marketing, blogging, digital advertising, media relations and influencer activity. Students will learn how to identify target audiences, develop integrated campaigns, create effective communications and evaluate performance. The elective also considers press releases, crisis communications, search visibility and the responsible use of digital platforms.