Electives
Your Full-Time Course Unique to You
Electives are an essential component of our full-time courses and offer students the opportunity to tailor their education to meet their personal interests and career goals. We understand that every student has unique passions and aspirations, which is why we offer a diverse range of electives that allow you to explore specific areas of interest in more depth.
Please check your course page for the number of electives that apply to your programme.
NB. Elective choices may be limited for enrolments received after 8 Sept.
Full-Time Course Electives
Tailor your programme to suit your personal learning and career goals with specialist electives.
DE101
Venue Coordination
Many event professionals begin their careers as venue coordinators or event coordinators within hotels, conference centres, arenas and dedicated event spaces. Explore client enquiries, venue show rounds, event briefs, function sheets, room layouts, catering requirements and operational handovers. Students will learn how venue departments work together, support organisers and suppliers, and manage event-day requirements from the venue perspective. The elective also highlights how venue-based roles provide experience across a wide range of event types while helping early-career professionals build industry knowledge, contacts and professional networks.
DE102
Sports Event Management
Sports events combine competition, audience experience and complex operational delivery. Explore tournaments, fixtures and major sporting events, alongside stadium and arena operations, athlete and team requirements, fan engagement, sponsorship, ticketing and match-day delivery. Students will examine the distinctive demands of sports events, including crowd behaviour, security, broadcast considerations, commercial partnerships, participant experience and the coordination of activity before, during and after competition. The elective also considers accreditation, volunteer programmes, sports governing bodies, event legacy and the wider economic and social impact of hosting sporting events.
DE103
Business Events and Brand Experiences
Corporate events bring organisations, clients, employees and audiences together through purposeful and professionally delivered experiences. Explore conferences, exhibitions, product launches, brand activations, pop-up events, client and stakeholder events, and employee engagement activities. Students will examine how each format supports different business objectives, from sharing knowledge and generating commercial leads to launching products, strengthening workplace culture and creating direct engagement between brands and their audiences.
DE104
Wedding Planning & Social Events
Wedding and social event planners transform important occasions into carefully considered and memorable experiences. Explore client consultations, wedding ceremonies, traditions, receptions and related celebrations, alongside private parties and milestone events. Students will learn how to coordinate venues, suppliers, invitations, seating plans, accommodation, transport, entertainment, floral design and décor while developing concepts that reflect each client’s style, priorities and budget. The elective also introduces career opportunities within the wedding industry and the foundations of establishing a wedding planning business.
DE105
Luxury Events and Event Styling
Explore the distinctive standards of luxury events alongside the creative principles of event styling. Students will examine private celebrations, VIP experiences, luxury brand events, exclusive venues and the expectations of high-net-worth clients, with a focus on premium service, discretion, personalised experiences and carefully selected suppliers.
The styling element explores how creative concepts are brought to life through space, colour, lighting, décor, floristry, furniture, tablescapes and signage across a range of event types. Students will develop mood boards and styling proposals, interpret client briefs and consider current trends while working within venue requirements and budgets.
DE106
Festivals, Music and Live Entertainment
Festivals, concerts and entertainment events combine creative programming with complex operational delivery. Explore event concepts, artist and performer coordination, venue and site planning, staging, ticketing, audience management and technical production. Students will develop an understanding of licensing, safety, weather contingencies and crowd experience while learning how to plan engaging live events across indoor, outdoor and temporary event environments. The elective also considers artist contracts, production schedules, backstage operations, accessibility, community impact and the commercial realities of live entertainment.
DE107
Event Entrepreneurship
Building an event business requires creativity, commercial awareness and a clear understanding of the market. Explore business concepts, target audiences, services, pricing, branding, marketing, client acquisition and financial planning. Students will learn how to shape a viable event business, develop a practical business plan and build relationships with clients and suppliers. The elective also considers contracts, legal responsibilities, managing growth and the realities of establishing and running an event company.
DE108
PR & Digital Marketing
Public relations and digital marketing play an important role in how organisations build visibility, engage audiences and manage their reputation. Explore brand positioning, social media, search optimisation, content creation, email marketing, blogging, digital advertising, media relations and influencer activity. Students will learn how to identify target audiences, develop integrated campaigns, create effective communications and evaluate performance. The elective also considers press releases, crisis communications, search visibility and the responsible use of digital platforms.