
Degree Alternative Programme Events Management
Career-starters: build your events career through practical industry experience and qualifications progressing to Level 6
Ideal For
Career-starters and school leavers seeking a full-time London programme with highly practical, industry-focused event education.
Programme Includes
Ofqual-regulated Level 4, 5 and 6 Diplomas in Events Management
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Completing at UK bachelor’s degree academic level
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Ofqual regulates qualifications in England, providing recognised standards and confidence in the qualification awarded.
Duration
Full-time | One Year | Three Terms | Three Days per Week
Learning Style
Highly Practical | In-Person | Industry Connected
Start Date: 28 September 2026
Your Year in Events
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Plan and deliver a live event
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Complete a one-month industry internship
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Attend events, venue tours and industry showcases
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Choose three specialist Event School Electives
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Build a professional network in London
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Receive personal academic and career mentoring
Course Fees: £12,250
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£500 deposit and 12 monthly payments available
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Limited scholarships available for eligible applicants
Applications Close: 4 September 2026
Monthly Payment Plan
£500 deposit followed by 12 monthly payments.
Applications Close 4 Sept
Prompt Application Review
Applications are normally reviewed within three working days. Start your application
Start a career in event management this September
Everything you need to know before you apply
Apply early to secure your place and your preferred electives.
A Different Way to Build Your Events Career
Built-in industry experience
Students benefit from experiential learning throughout the programme, including live event planning, industry events, excursions, showcases and structured networking opportunities.
The programme also includes a one-month internship, helping students apply their learning, build professional confidence and gain experience in an event, venue or related industry setting.
A structured alternative to university, leading to Level 6
This full-time Degree Alternative is designed for career starters who want a practical, career-focused route into professional event management without following a traditional three-year university pathway.
Progress through Ofqual-regulated Level 4, Level 5 and Level 6 Diplomas in Events Management. Level 6 sits at the same qualification level as a UK bachelor’s degree, with our specialist vocational diplomas focused on building a career in event management.
Learning is highly practical, with applied projects, live event experience and industry-focused skills development.



93% of our students are working in events
The programme is designed with employability at its core, supporting learners to progress into event roles with confidence, practical capability and a clear understanding of how the industry works.
April 2026 student survey.
High-contact, face-to-face learning in London | 3 days a week
The programme offers among the most substantial contact hours for a specialist events management course in London, with face-to-face teaching typically delivered three days per week across three terms.
This gives students the structure, consistency and professional learning environment often valued by career starters when comparing alternatives to university and other training providers.



Tailored through specialist electives
Alongside the core ATHE diplomas, students choose three specialist Event School electives that allow them to tailor the course to their interests and career goals.
Elective options allow students to explore areas such as luxury events, sports events, venue management, festivals, cultural events, wedding planning, conferences and exhibitions, helping them shape a pathway aligned with the area of the industry they are most drawn to or would like to explore.
Over twenty years of event industry education
With more than two decades of experience delivering event education, we design programmes that reflect how the industry operates today. Our teaching evolves alongside industry practice to remain relevant, current and respected.
Designed by event and education specialists
This programme is shaped by specialists with experience across the events industry, private education and public education.
Our programme directors bring expertise in curriculum design, academic quality, learning and teaching, and student support. This strengthens the programme’s educational rigour and ensures students benefit from industry-focused learning delivered through a clear, structured and professionally designed pathway.
Lecturers with real event industry experience
You're taught by experienced event professionals with active industry careers and networks. Learning is informed by current practice and professional insight, not theory alone.
Personalised support and small-group learning
Students study in small cohorts and receive personalised academic, pastoral and career support.
This approach encourages engagement, confidence, personal and professional development and supports participant satisfaction and programme completion.
The Student Experience
Study in a professional London event environment where venue visits, live events, industry insight and regular contact with event professionals become part of your learning experience.





















































































































































ATHE Level 4-6 Diploma Pathway in Events Management
Awards for Training and Higher Education (ATHE) is an awarding organisation regulated by Ofqual (Ofqual is the official UK government department that regulates qualifications, exams and assessments in England.). ATHE develops regulated qualifications designed to meet the needs of learners, higher education and employers. This programme incorporates the ATHE Level 4, Level 5 and Level 6 Diplomas in Events Management, delivered as a structured pathway. These qualifications are nationally recognised within the UK qualifications framework.
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Awarding Organisation: ATHE Ltd
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Click on the links below to see the pathway qualifications on the RQF
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ATHE Level 4 Diploma in Events Management, Qual No: 603/3381/9, Credits: 60
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ATHE Level 5 Diploma in Events Management, Qual No: 603/3387/X, Credits: 60
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ATHE Level 6 Diploma in Events Management, Qual No: 610/6744/1, Credits: 60
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Why Ofqual Regulation is Important
Clear qualification level
Ofqual-regulated qualifications sit on the Regulated Qualifications Framework, so students, parents and employers can clearly understand the academic level of the award.
This programme leads to the award of an ATHE Level 6 Diploma in Events Management from an Ofqual-regulated awarding organisation. Level 6 sits at the same academic level as a UK undergraduate degree on the Regulated Qualifications Framework.
Recognised national standards
Regulated qualifications must meet set standards for structure, assessment and quality assurance, giving reassurance that the award has recognised educational value.
Progression and credibility
A regulated qualification can support future study, career progression and employer confidence because the level and awarding body are clearly recognised.
The Office of Qualifications and Examinations Regulation, known as Ofqual, is England’s statutory regulator for qualifications and assessments.
ATHE Accreditation Matters
High-quality education providers
ATHE works with high-quality education providers to deliver recognised qualifications supported by rigorous centre approval, quality assurance checks and ongoing guidance for approved centres. This helps ensure qualifications are delivered with appropriate academic standards, assessment practice and learner support.
Career-focused qualification design
ATHE qualifications connect academic learning with practical, industry-relevant skills, supporting students to develop knowledge they can apply in professional event settings.
Keeps future options open
Because ATHE qualifications carry recognised credits, they may support future progression into further study or related sectors if a student’s career direction changes later in life. This can be reassuring for parents and students who want a focused alternative to university without closing off future opportunities.
Awards for Training and Higher Education (ATHE) are a global awarding organisation regulated by Ofqual and recognised internationally.
Location and Learning Environment
Professional learning in the heart of London’s event district
Teaching takes place in a vibrant professional setting on London’s Royal Docks, just minutes from ExCeL London, one of the UK’s leading international conference, exhibition and event centres.
ExCeL London hosts hundreds of events each year, from World Travel Market and MCM Comic Con to Grand Designs Live, Formula E and a wide range of trade, consumer and corporate events. The district is also continuing to evolve with the arrival of Immerse LDN, adding further creative and cultural energy to the area.
This location gives students regular access to live events, professional venues and industry activity on site. London’s wider event scene becomes an extended learning environment through venue visits, live events, industry activities and professional networking.
Course Structure and Content
Term One - ATHE Level 4 Diploma in Events Management
Introduction to the Events Sector
Events Project Design
Sales and Marketing
Professional and Academic Skills
Plus Programme Enrichment
An introduction to the events industry, exploring the scope, structure and importance across different settings. Examine a range of event types and the roles played by the public, private and voluntary sectors, while considering the economic, social, cultural and environmental impacts events can create.
Develop the skills needed to design, plan and deliver successful events using core project management principles. Learn to develop creative event concepts, manage resources, coordinate logistics and respond to challenges, with an emphasis on practical application through real-world scenarios and projects.
Introducing the core principles of marketing and sales, exploring how marketing functions operate. Learn how to analyse markets and audiences, apply the marketing mix, and understand the sales process, including personal selling and negotiation.
Focuses on developing the academic and workplace skills needed for successful study and professional performance. Explore the skills employers value, assess your own strengths and areas for development, and build greater self-awareness to support your progress both during the programme and in the workplace.
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Event School Elective 1
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Live Event Attendance, Reflection and Evaluation
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Showcases, Site Tours, Excursions, Industry Events and Networking
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1-2-1 Personal Academic Tutoring
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1-2-1 Personal Career Mentoring
Term Two - ATHE Level 5 Diploma in Events Management
Events Planning and Operations
Event Consumer Experience
Risk Management and the Regulatory Environment for Events
Leading Work Teams
Plus Programme Enrichment
A comprehensive insight into event operations, through the full event lifecycle from concept to delivery. Apply your learning to develop a professional event proposal, while gaining practical insight into the planning and facilities required to stage successful events. Explore post-event evaluation and legacy and how event success is measured.
Explore how audiences experience events and how organisers can influence behaviour and satisfaction before, during and after an event. Analyse real event experiences and learn how event design, customer journeys, sensory engagement and feedback contribute to creating memorable, high-quality events.
The principles of risk management and why they are essential to successful event delivery. Explore the legal and regulatory environment, including health, safety and organiser responsibilities. Learn to identify, assess and reduce risk, ensuring events are planned and delivered safely, responsibly and in line with industry regulations.
Develop your understanding of team working and leadership within an events context. Explore how effective teams operate, assess your own contribution and leadership style building the skills needed to motivate and guide others. Develop the confidence to lead teams and contribute positively in professional event environments.
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Event School Elective 2
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Live Event Planning and Delivery
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Showcases, Site Tours, Excursions, Industry Events and Networking
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1-2-1 Personal Academic Tutoring
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1-2-1 Personal Career Mentoring
Term Three - ATHE Level 6 Diploma in Events Management
Contemporary Issues in Event Management
Visitor Management
Sustainable Events Management
Project Management
Plus Programme Enrichment
Explore the key issues shaping today’s events industry, including economic, legal, political, socio-cultural, technological and environmental factors that influence how events are planned and delivered. Understand how these impact events and build a wider understanding of the context in which event managers operate.
Focuses on how visitors and crowds are managed safely and effectively at events. Explore practical techniques for controlling visitor numbers, planning for emergencies and anticipating crowd behaviour, as well as how event teams adapt resources and plans in real time to manage different situations and ensure positive visitor experiences.
Understand the principles of sustainable event management and why they matter in today’s events industry. Explore practical approaches to reducing negative environmental, social and cultural impacts, while maximising positive outcomes and long-term event legacy. Learn about sustainability certifications and how to develop sustainability plans
Develop the skills needed to plan events using project management methodologies. Explore how projects are initiated, structured and resourced, while understanding the responsibilities involved in effective project delivery. Learn practical approaches to monitoring progress, managing change and maintaining control, with a focus on bringing event projects to a successful and professional close.
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Event School Elective 3
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Internship - Industry Placement
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Showcases, Site Tours, Excursions, Industry Events and Networking
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1-2-1 Personal Academic Tutoring
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1-2-1 Personal Career Mentoring

More Than the Qualification
Event School Electives
Choose three Event School electives to explore specialist areas of the events industry and shape the programme around your career interests.
Options include luxury events, weddings, sports, festivals, corporate events, brand activations, conferences, exhibitions, music and social events. You may also choose broader professional subjects such as Leadership and Management, Public Relations or Digital Marketing.
These electives are additional to the regulated qualification and give you greater flexibility to develop knowledge relevant to the sectors that interest you most.
Practical Event Experience and Internship
Build experience alongside your classroom learning through event attendance, live event planning and delivery, and a one-month industry internship.
Across the three terms, you will observe professional events, apply your learning to the planning and delivery of a live event, and gain experience within an event, venue or related industry setting.
These opportunities help you develop practical skills, industry awareness, professional confidence and experience you can discuss with future employers.
Who is This Programme For?
Learners Who Want More
This Degree Alternative programme is well suited to:
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School leavers and career starters seeking a practical alternative to university
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Learners who prefer small classes and personalised support
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Those who want to develop skills through applied learning and real event experience
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Students looking for clear progression from Level 4 to Level 6
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Those who want to build industry knowledge, professional confidence and employability
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Applicants who prefer and benefit from structured, face-to-face learning, direct lecturer interaction and a supportive London classroom environment
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Graduates from other disciplines who want to add specialist event management knowledge, practical industry experience and an internship to their existing degree
Entry Requirements
Applicants must be British or Irish citizens, or hold UK residency or an appropriate work permit.
Minimum age 18 and one of the following:
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5 GCSEs
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2 A Levels
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Baccalaureate or Senior High School Certificate
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Pass in any regulated Level 3 qualification (e.g BTEC)
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Other equivalent international qualifications
Applicants must have a suitable standard of written and spoken English to participate in classes and complete assessments.
Applications are welcomed before final results or certificates are available. Where appropriate, offers may be made using predicted grades or qualifications already achieved.
Career Prospects
Our Degree Alternative programme prepares graduates for entry-level and early-career roles across the events industry, with clear progression opportunities as professional experience develops.
Graduates are equipped with the practical skills, industry understanding and professional confidence needed to plan and coordinate events across a range of event sectors, including corporate or social, commercial or public, venue-based or with organisers or associations.
Entry Level Roles
Graduates may progress into roles such as:
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Event Coordinator
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Event Executive
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Events Project Assistant
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Venue and Events Coordinator
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Meeting and Events Coordinator
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Corporate Events Executive
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Event Marketing Executive
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Event Sales Executive
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Specialist Events Coordinator, e.g. sports, weddings, festivals
Career Progression
With progression for ambitious, talented graduates or those with transferable experience or skills into roles such as:
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Event Manager
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Wedding Planner
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Festival Manager
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Sports Event Manager
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Venue Manager
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Conference Manager
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Exhibition Manager
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Event Business Founder/Entrepreneur

Ready to begin your progression into professional event management? This full-time London programme combines small-cohort learning, personalised support, practical experience and a clear qualification pathway from Level 4 to Level 6.
Applications are reviewed as they are received, and early application is recommended due to limited cohort places.


























