A New Look for a Landmark Moment: The Event School London Unveils Its Brand Refresh
- The Event School London
- Mar 19
- 3 min read
If you've been following us on social media recently, you may have noticed that something looks a little different.
A new logo here. A fresh colour palette there. Perhaps a sharper, more refined feel across our channels. It was not by accident!
After months of thoughtful work behind the scenes, The Event School London has undergone a full brand refresh - and we could not be more proud to share the story behind it.
Twenty-One Years in the Making
Founded in 2005, The Event School London has spent the past two decades doing one thing exceptionally well: helping people build brilliant careers in the events industry. From our early days as a specialist training provider to becoming one of the UK's most respected event education institutions, the journey has been one of constant growth, evolution, and ambition.
Twenty-one years is a significant milestone. It is the kind of anniversary that invites reflection - on where you have come from, what you have built, and where you intend to go next. For us, it felt like the perfect moment to take a step back and ask an honest question: does our brand truly reflect who we are today?
The answer was clear. While our reputation, our courses, and our community had continued to develop and strengthen, our visual identity had not kept pace. It was time for a change.
What Has Changed
The refresh touches every element of our visual identity. Our new logo is cleaner, more contemporary, and more versatile - designed to work beautifully across digital platforms, printed materials, and everything in between. It retains the spirit of what The Event School London has always stood for, while signalling clearly that we are a school with our eyes firmly on the future.
Our colour palette has been carefully updated to reflect the energy, professionalism, and creativity that runs through everything we do. The new tones are confident and considered - striking enough to stand out, refined enough to communicate the quality of education we deliver.
Typography, layout, and overall visual tone have all been reviewed and refined as part of this process. The result is a brand identity that feels cohesive, modern, and genuinely representative of the school we have become.
What Has Not Changed
It is important to be clear about one thing: the refresh is visual. The heart of The Event School London, our passionate team, our student support, our values focused on integrity, inspiration, innovation and industry-led curriculum, and our commitment to graduate success - remains entirely unchanged.
We remain a specialist event education provider with deep roots in the industry. Our lecturers, tutors, mentors and coaches are working event professionals. Our courses are designed to be practical, relevant, and directly applicable to real careers. Our graduates go on to work across every corner of the events world - from corporate conferences and brand activations to festivals, weddings, and live experiences of every kind.
The relationships we hold with students, alumni, and industry partners are the foundation of everything we do. A new logo does not change that. If anything, this refresh is a reaffirmation of our commitment to those relationships - and to the high standards that have defined this school for more than two decades.
Watch the Story Unfold
To mark the launch of our new brand identity, we are sharing a highlights video for our recent 21st celebration and awards event. It is a moment we wanted to share properly- not just a quiet swap of logos, but a genuine celebration of where we are and where we are headed. We hope it gives you a sense of the care and intention that has gone into this refresh - and that it brings a smile along the way.
(Watch videos from our students on our YouTube channel and across our social media platforms.)
Join Us for the Next Chapter
Whether you are a long-standing member of The Event School London community or you are discovering us for the first time, we are delighted to welcome you to this new era. Twenty-one years of shaping event careers has brought us to this point - and the next chapter promises to be our most exciting yet.
If you are considering taking your first steps into the events industry, or looking to deepen your expertise with a professional qualification, our 2026 course schedule is now available. We offer a wide range of programmes - from short introductory courses to postgraduate diplomas - delivered both online and in person from our London base.
Take a look at what is on offer using our Event School London Course Finder and do not hesitate to get in touch if you would like to speak with a member of our team. We would love to help you find the right course for your ambitions.
Thank you, as always, for your support — and here is to the next twenty-one years. 🥂
