Certificate in Event Entrepreneurship - Summer Course, London

Students studying our Certificate in Event Entrepreneurship and Leadership course in London will benefit from the following:

• Develop essential skills and mindset for event industry entrepreneurship 
   

• Face-to-face training in London provides the ideal opportunity for interaction with your Facilitator
  
   
• Expert tuition from experienced event business professionals
  
   
• Small groups with strictly limited numbers provide an exclusive experience
   
• Internationally recognised certification 
   
• Enjoy learning from interactions with your fellow students who bring different perspectives and experiences to the classroom sessions.
   
• You'll be gaining experience in one of the world's most sought after event destinations  - London! 

What you will study on the Certificate in Event Entrepreneurship Summer Course:

 

1. Your Entrepreneurial Direction

Clarify your vision and choose the pathway that best suits your strengths, goals and working style. You will explore routes such as freelancing, launching an agency, or creating your own events, and understand how each shapes your brand, workflow and income model.

 

2. Market Insight and Positioning

Develop a clear understanding of the events landscape, your potential clients and your competitors. You will identify where your business can offer distinctive value and define your position in the market.

 

3. Professional Foundations

Cover the practical essentials of setting up an event business, including company structure, insurance, contracts, digital tools and outsourcing, so your venture is credible, organised and compliant from the start.

 

4. Strategy and Financial Planning

Translate your ideas into a viable business model. You will define your niche, shape your offer, consider pricing and gain an introduction to budgeting and forecasting.

 

5. Sales and Client Development

Build a focused plan for winning your first clients, including professional messaging, proposals and realistic sales goals, so you can launch with confidence and momentum.

 

6. Partnerships and Networks

Understand how to work effectively with venues, suppliers and collaborators, and how to build relationships that support long-term growth.

 

 

Where availability allows, this course includes a curated venue site tour day, designed to deepen industry insight, expand professional networks and provide real-world context for entrepreneurial practice.

 

Your Certificate in Event Entrepreneurship summer course fees include:

 

• Registration, tuition, assessment and certification
   
• Access to digital course materials, guides and templates
   
• LinkedIn Alumni community membership - with volunteering and employment updates and opportunities
   
• Certificate in Certificate in Event Entrepreneurship awarded by The Event School London on successful completion of your course project and a minimum 80% attendance

The following entry requirements apply:

 

• Minimum age: 18
   
• Competent English language skills (comprehension, reading, written and spoken)

The assessment for your course is an individual research project. 

Your course trainer will allocated class time during the course to ensure all students understand the requirements of the project. 

The project is due one month after your course completion. 

This five-day Certificate in Event Entrepreneurship in London is designed for ambitious professionals who want to build, grow or refine their own event business with clarity, confidence and commercial intelligence.

 

Rooted in the realities of the events industry, the programme goes beyond generic business theory to focus specifically on what it takes to create a viable, distinctive and sustainable event venture. You will explore how successful event entrepreneurs think, operate and make decisions, from defining your offer and positioning your brand to pricing strategically and securing the right clients.

 

Across the week, you will develop a sharper understanding of revenue models, partnerships, profitability and risk, helping you move from creative vision to commercially robust practice. You will also consider how to scale your business responsibly, build trusted supplier relationships and establish your reputation in a competitive marketplace.

 

Taught by experienced event industry practitioners and successful event business entrepreneurs, the course blends practical frameworks with real-world insight, giving you tools you can apply immediately to your own business or future venture. You will leave with greater strategic confidence, a clearer sense of direction, and a stronger foundation for entrepreneurial success in the dynamic world of events.

 

Delivered face-to-face in London as an immersive summer intensive, this programme empowers you to shape your professional future with purpose, professionalism and entrepreneurial impact.