The Wedding Industry
Understand the scope of the industry and where you fit in.
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Working conditions and professional ethics
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Identifying your aptitude for planning
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Continuous development and skills updating
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Services offered by wedding planners
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Career opportunities for new and experienced planners
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Venue-based roles and how to apply for work
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Creating and updating your CV
The Wedding
Explore the structure and traditions that shape a wedding day.
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The typical order of the day
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Etiquette and cultural traditions
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Offering inspiration and advice
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Industry trends and evolving styles
Wedding Planning Skills
Develop essential planning capabilities to ensure smooth, successful weddings.
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Budget planning and tracking
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Tools, timelines and checklists
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Managing guest lists, seating and RSVPs
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Tastings and supplier meetings
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Ceremony and reception planning
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Scheduling and contingency planning
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Planner responsibilities: before, during and after the event
Coordinating Wedding Venues
Gain skills in sourcing, selecting and managing wedding venues.
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Venue selection and research
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Attending and leading viewings
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Layout planning
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Managing outdoor locations
Coordinating Wedding Services
Learn to coordinate the key suppliers that bring a wedding to life.
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Catering, cakes and entertainment
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Floristry and décor
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Photography and videography
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Transport, accommodation and bridal wear
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Hair, make-up, jewellery and production
Inspiration and Design
Translate ideas into unique and meaningful celebrations.
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Finding and using design inspiration
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Bringing concepts to life
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Blending tradition and personality
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Visual tools for creative planning
Selling Skills
Build confidence in presenting and selling your services.
Relationship Management
Communicate professionally with clients and suppliers.
Starting Your Business
Begin your journey as a self-employed wedding planner.
Branding and Promotions
Create a strong personal brand and market your services effectively.
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Building a recognisable brand
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Social media and advertising
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Networking in the industry
Business Planning for Wedding Planners
Create a business plan tailored to your goals.
The Luxury Market
Plan for clients with premium expectations.
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VIP and high-budget weddings
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Creating luxury experiences
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Working with luxury venues and vendors
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High-end detail and service delivery
Destination Weddings
- Specialising in destination weddings
- The research
- Need-to-knows about destination wedding planning – venues, suppliers and top tips
- The destination wedding planning process
- Researching and marketing your destination/s
Styled Shoots
Use styled shoots to showcase your creative direction.
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Planning and team coordination
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Defining your concept and vision
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Budgeting and sourcing
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Shoot-day roles and responsibilities
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Publishing and promoting your shoot
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Maximising content for marketing
Mood Boards – Theming and Décor
Create and present visual concepts for your clients.
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Purpose and use of mood boards
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Design tools and platforms
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Theming, colours and imagery
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Creating concepts for different clients and venues
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Balancing trend and tradition
Business Development and Consultation
Grow your business through consultation and strategy.
Risk Assessments
Understand the importance of managing event risks.
Marketing for Wedding Planners
Develop a marketing strategy for business growth.
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Marketing plan creation
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Industry research and competitor analysis
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Defining your service offering
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Mission statements and positioning
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Pricing and branding
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Setting goals and measuring success
Event Production for Wedding Planners
Enhance your events with technical production elements.
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Introduction to audio and lighting
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Vision systems and staging
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Dramatic effects and production basics
Micro or Intimate Weddings
Create meaningful experiences with smaller-scale weddings.
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Understanding micro weddings
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Working with compact budgets
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Designing impactful, intimate events
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Matching venue and style to event size