Students studying this MasterClass in Event Entrepreneurship course will benefit from the following:

 

• Face to face training in our London venues provides the ideal opportunity for interaction with your Lecturer
   
• Expert tuition from successful event entrepreneurs
   
• Small groups with strictly limited numbers provide a unique and excusive, premium learning experience
   
• Benefit from learning through interactions with your class colleagues who bring different perspectives and experiences to the classroom sessions.
   
• Face-to-face learning provision offers the opportunity to receive information, timely feedback, mentoring and coaching from the course Lecturer.
   
• You'll be gaining experience in one of the world's most famous cities with London renowned for staging successful high-volume, high-profile events
   
• Training venues ideally located on the ExCeL London campus with on-site hotels providing convenient accommodation for those travelling to London for their course.

During your MasterClass in Event Entrepreneurship course you will cover the following topics:

 

1. Are you ready for the journey? Self-Evaluation before you start up

• What is your vision or dream
• Hobby or profession?

2. Market Research

• Is there a need for your type of events company?
• Who needs it?
• Who is the competition?
• Will you succeed and why?
• How will your business fit into the market?
• How are you going to be different?

3. Setting Up Shop

• Business and Domain name registration
• Type of company and Legal considerations
• Insurance considerations
• Licences and permits
• Office/Work location and resources required
• Event planning contracts and templates

4. Writing your Business Plan

• Creating your strategy and business goals
• Identify your niche, target market and customers
• Determining your product and service offering
• Pricing strategy and competitive positioning
• Financial planning

5. Your First Sales Activity Plan

• Setting sales goals
• Sales resources and collaterals
•  Event proposals

6. Key People Relationships

• Vendors and venues
• Employee vs Contractor
• Partnerships
• Event Planning Networking Groups

The following entry requirements apply:

• Minimum age: 18
• Competent English language skills (comprehension, reading, written and spoken)
• Ideally, existing event planning experience