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Meet Sports Event Management Facilitator & Specialist Vicki Sutton

We're expanding our team of sports event management, industry professionals and this week we welcome sports and event management specialist, Vicki Sutton.

As well as extensive sports management and event management experience, Vicki brings to our team an international perspective and association expertise from her roles as:

  • International Field Hockey Coach

  • Business Development Manager, Welsh Sports Association

  • Team Manager at European Indoors Competitions

Vicki is a proud "Welshie" and avid sports fan through rain or shine! A graduate of Sport and Coaching studies in Oxford Brookes, she has worked in the sports industry for 13 years in a variety of roles including Head of Operations, Head of Performance and Business Development Manager.

Vicki has presented at UK wide sports coaching summits on three occasions and co-compered the inaugural Hockey Wales Awards ceremony. Vicki has also been on organisation and management teams for a number of high-profile sporting events in Wales and worked as a Coach, Participant, Team Leader and Team Manager for numerous multi-sports events.

Vicki's career highlights include:

  • Executive Board Member for Skills Active

  • Project Lead for GB Hockey Coaching Model

  • Coaching at European Club Indoor Competitions in Lisbon 2013, Budapest 2014, Ankarra 2015

  • Establishment of National Hockey Centre in Cardiff

  • With British Triathlon profiling Head Performance Coaches

  • With England Basketball creating robust coaching pathways

  • Working with the British Equestrian Federation to develop a common approach to Coach Development

  • Technical Editor of ‘A Guide to Mentoring Sports Coaches’

  • Interim General Manager – Welsh Rowing

For the past two years, Vicki has been a self-employed business development consultant, specialising in authoring and delivering workshops, mentoring workforces and enhancing companies' levels of customer service.

As well as being a company director, Vicki is also a group leader in Europe's best performing Network marketing company, Telecom Plus - experience which will add significant value to course participants looking for guidance on marketing and promoting sports events.

Alongside her sports event management expertise, Vicki has significant training experience, delivering courses, coaching and mentoring to teenagers, adults and student in a variety of different settings.

We're delighted to have Vicki join our Associate Facilitator team and look forward to our students benefiting from her passion and expertise in the world of high-profile sports events and sports coaching.


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