During your CPD Certified Online "Digital Marketing " course you will learn:

 

Unit 1: Social Media for Business

• Section 1: Understanding the range of social media platforms available for use by business
• Section 2: Knowing how to use social media platforms to engage an audience
• Section 3: Understanding the role of social media in building brand reputation

 

Unit 2: Email as a Promotional Tool for Business

• Section 1: Understanding how email campaigns can help businesses reach and engage their audience
• Section 2: Planning an email campaign
• Section 3: Understanding the role of data protection regulations when implementing email campaigns

 

Unit 3: Digital Marketing Review

• Section 1: Understanding the role of digital marketing
• Section 2: Knowing how to review the effectiveness of digital marketing
• Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews

 

Unit 4: Understanding Search Engine Optimisation for Business

• Section 1: Understanding the principles of Search Engine Optimisation (SEO)
• Section 2: Knowing how Search Engine Optimisation benefits business
• Section 3: Knowing how to use Search Engine Optimisation to benefit a business

 

Unit 5: Digital Marketing for Business

• Section 1: Understanding the role of digital marketing in business
• Section 2: Understanding how digital promotion is achieved
• Section 3: Producing a plan to promote a business through digital channels
• Section 4: Knowing how to use online presence to raise funds and cut costs

Upon completing your "Digital Marketing" skills training course, you may be interested in these compatible following courses:

 

• Certificate in Event Management
   
• Certificate in Leadership and Management

This course is CPD Certified by The CPD Certification Service

 

The CPD Certification Service was established in 1996 as the leading independent CPD accreditation institution operating across industry sectors to complement the Continuing Professional Development policies of professional institutes and academic bodies.

 

The CPD Certification Service provides recognised independent CPD accreditation compatible with global CPD principles.

 

CPD is the holistic commitment of professionals towards the enhancement of personal skills and proficiency throughout their careers.

 

CPD Explained

Auto Assessed - Online Course Assessment 

 

This Digital Marketing course is an auto-marked programme. 

 

This means that you will be assessed throughout your online course by a series of assessment questions which are built into the course. These are then auto-marked. 

 

What happens if I don't pass an assessment?

 

You will have the opportunity to re-attempt and re-submit the assessments you didn’t pass first time round.

• Learners must be over the age of 16
   
• Competent English language skills (reading, written and comprehension) 
   
• Competent Computer Literacy - this is a fully online course. You will need to log-in via a website, navigating through the coursework using arrows or mouse movements and on occasion entering characters using the keyboard.

Frequently Asked Questions About Online Courses

 

How long do I have to complete the Course?

 

You can complete your online certificate course within a twelve month enrolment period.

 

What does Fully Online mean?

 

Fully Online Learning is a way of learning remotely without attending lessons in a classroom or having face to face contact with a Tutor.

This means you can study at your own pace, in your own home, at a time that suits you, with the freedom to revisit areas of the course as little or as much as you like without having to keep the same pace as others.

 

Fully Online Learning allows you to study around current commitments such as work, family and hobbies, and is a much more cost-effective way to learn than taking a full-time course by saving costs incurred in travelling.

 

How will I access my online learning?

 

Through our online learning platform, EQUAL, you will have access to an extensive range of learning materials, created using engaging and interactive content, with features to suit any learner that may include a range of formats including:

 

• Videos
• Games and Quizzes
• Interactive Case Studies
• Access to Resources
• Useful External Links
• Key facts, further research and further reading
• Auto-saving to prevent any loss of work.

 

What devices can I use to access my online learning

 

Our Online Certificate courses can be completed on your preferred device to allow for complete flexibility as to where, when and how you want to learn.

 

How am I assessed?

 

This is an auto-marked programme.  This means that you will be assessed throughout your online course by a series of assessment questions which are built into the course. These are then auto-marked. 

 

What happens if I don't pass an assessment?

 

You will have the opportunity to re-attempt and re-submit the assessments you didn’t pass first time round.

 

How long will it take for my certificate to arrive?

 

You will receive an e-certificate upon successful completion of your online course

 

Is this course externally accredited?

 

Yes. The course is certified by The CPD Certification Service

 

Do I have contact with a Tutor?

 

No, this fully online courseare is undertaken through our automated online learning system, EQUAL.

 

Can you invoice my company for this course?

 

Yes, but please be aware that your enrolment won't be confirmed until the invoice has been paid, and you won't be able to start your course until payment is received. Email info@eventschool.london if you would like to request a company invoice booking.

 

If you prefer and wish to get started quickly, you can book and pay for your course place personally and we can then provide a copy of a paid invoice for your course payment on request.  

Comfortable with fully online independent learning? Then choose a bronze enrolment option.

 

Prefer a deeper dive into each topic with expert coaching? Then access live online coaching with our digital marketing specialists with a silver or gold enrolment option. 

 

• Bronze: Fully Online, Self Paced, Independent Learning with online learning materials and online assessment
  
   
• Silver: Online learning materials and online assessment plus 1-hour virtual tuition per unit
  
   
• Gold: Online learning materials and online assessment plus 3-hours virtual tuition per unit
   

For silver and gold 1-2-1 coaching, flexible times are available to book times to suit your schedule. 

 

You can use your coaching time to further explore unit topics of interest or to gain advice on setting and achieving your career goals and progressing in marketing roles.