INTERNATIONALLY AND INDUSTRY RECOGNISED
Our Advanced Diploma in Event Management is internationally and industry recognised and
Endorsed by Training Qualifications UK - the most contemporary and creative Awarding Organisation in the UK.
Join our six-month programme for a highly practical alternative to university, preparing you for entry into the world of events or further study. With extensive face-to-face classes in London, your course offers live event planning and extensive practical experience from one of the world's leading event destinations - London's international exhibition, conference and event centre, ExCeL London.
INTERNATIONALLY AND INDUSTRY RECOGNISED
Our Premium Advanced Diploma - Personalised with Specialist Elective Choices
Are you ready to progress your career in major/mega event management? Our intensive 6-month major event management course is the best practical option in London, providing students with expert advice, practical experience, and invaluable major event industry connections. With live events and world-class training, The Event School London is guaranteed to give you the tools and skills you need to succeed in the major event industry. Join us today and discover what it takes to be a successful Major Events Manager as we prepare you to become a sought after graduate.
ADVANCED DIPLOMA IN MAJOR EVENT MANAGEMENT
START DATES & DURATION
23 September 2024
29 September 2025
Duration: 6 Months
Applications close 2-months prior to course start date or when class places fill
ENTRY REQUIREMENTS
UK & International Students
Minimum Age: 21
Competent English Language Skills
Degree or 3 Years Work Experience
(Ideally with event related experience - students without previous event related experience will be asked to complete a short online event planning course prior to commencement)
Contact Us for Alternative Entry Pathways
COURSE FEES
Total Fees: £16,250
Deposit: £500
Fees are subject to change.
IDEAL FOR
Event Management Professionals working in event management who want to enhance their skills and prepare for larger, more complex events such as international sports competitions, large music festivals, expos, or significant conferences, trade shows and exhibitions.
Career Changers looking to transition into event management from other fields who are attracted to the dynamic and challenging environment of mega events, and who desire a comprehensive education that covers both theoretical and practical aspects of managing high-profile events.
Graduates in related fields such as hospitality, tourism, public relations, marketing, or business management, who aim to specialise in event management with a focus on mega events.
Venue Management Professionals involved in the management of venues that host large-scale events who need to understand the complexities of such events to better manage their facilities and services.
IDEAL FOR
Event Planners and Coordinators in smaller scale event planning roles looking to upscale their capabilities and manage bigger projects or transition to roles that require handling events with thousands of participants and attendees.
Government and City Planners who work in municipal, regional, or national government agencies responsible for organising, bidding for, or regulating major public events and festivals.
Corporate Executives tasked with organising complex, high profile, high volume events who need to ensure these events run smoothly, meet corporate objectives, and yield positive returns in terms of branding and stakeholder engagement.
Entrepreneurs looking to start their own event management companies or work as Freelancers with a focus on major events, requiring in-depth knowledge and skills of major/mega events.
International applicants wanting to add British experience and certification to their CV or portfolio
FACE - TO - FACE TRAINING
With so much of our lives now spent online, our full-time students prefer an 'in-real life' learning experience.
That's why our full-time courses offer extensive hands-on, face-to-face
training and experiential learning classes and activities in London.
Study in London three days per week on Mondays, Tuesdays and Wednesdays
RECOGNITION
Internationally &
Industry Recognised
Endorsed by London's Leading Event Training College, The Event School London
VIRTUAL TUTORIAL SUPPORT
AND ONLINE LEARNING
Your face-to-face training is supported by virtual tutorials that allow us to bring in major event experts and guest speakers from around the world! And we utilise online learning content to enrich and supplement your learning experience.
ASSESSMENT
Assessment varies per unit and elective, but generally, apart from knowledge based online quizzes and short online tests, your assessment will take the form of assignments, reports, portfolios, practical and observations.
HIGHLY PRACTICAL
The major event industry is highly practical - and so are our full-time courses! Vocational Education is all about learning by doing and our programmes are designed around experiential learning principles.
COURSE STRUCTURE
CORE MAJOR EVENT
PROGRAMME
13 Units
These are your core major event management subjects
ELECTIVES
ONE-TO-ONE
CAREER MENTORING
To ensure you receive personalised care when it comes to exploring and deciding on future career paths, you'll have a dedicated Mentor from the Major Event Industry
PRACTICAL
TRAINING
Extensive practical training
supports and reinforces theory
Just like working in the major event industry, our students love to get hands-on!
Whether it's attending an industry event to build product knowledge or learning how to conduct venue searches or create location plans, we think the more practical the better!
MAJOR EVENT SIMULATIONS
Your class will take part in major event simulations, honing your skills to plan, deliver and evaluate a major/mega events.
Because we believe the best way to learn how to plan major events from start to finish is to do it!
EVENT INDUSTRY
PLACEMENT
Flexible options are available from 1-2 days a week to a two-week block at the end of your course. Students are encouraged to blend two to three options to gain exposure to a range of event types and organisations.
COURSE CONTENT
Tailor your programme to suit your personal learning and career goals with specialist electives.
Choose 3 electives to make your programme unique to you!
-
Introduction to Major/Mega Event Management
-
The complexities of the event management industry for major/mega events
-
Analysis of high-profile event types: global sports events, international music festivals, expos, large-scale trade-shows or exhibitions
-
In-depth case studies of successful major/mega events highlighting logistical and strategic challenges
-
-
Project Management for Events
-
Advanced planning, execution, and post-event analysis for major events
-
Advanced project management techniques tailored for the scale and complexity of major/mega events
-
Critical tools and strategies for managing extensive timelines, substantial budgets, and vast resources
-
Comprehensive risk assessment and mitigation strategies essential for high-profile events
-
-
Venue and Site Operations for Major Events
-
Strategies for selecting and managing large venues or locations suitable for high-volume major/mega events
-
Detailed logistics and operations management for complex event settings
-
Adherence to stringent safety regulations and compliance measures for high-profile events including H&S, Security and Antiterrorism measures
-
Advanced venue/location contingency planning critical for large-scale operations
-
-
Marketing and Sponsorship for Major Events
-
High-level marketing strategies designed for maximum reach and impact of major/mega events
-
Branding and promotional activities tailored for high-profile, high-attendance events
-
Securing and managing major sponsorships, negotiating high-value deals
-
Leveraging digital marketing and social media to engage global audiences
-
-
Financial Management in Major Event Planning
-
Advanced techniques in budget formulation and financial forecasting for large-scale events
-
Rigorous cost control and revenue management to ensure financial success
-
Detailed financial reporting and compliance
-
-
Technology in Major Event Management
-
Exploration of cutting-edge technologies in managing and enhancing the attendee experience at mega events
-
Implementation of sophisticated digital ticketing systems, RFID, and access control
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Advanced data analytics for tracking and understanding behaviours of large crowds
-
-
Leadership and Team Management for Major Events
-
Leadership strategies for managing large, diverse, and cross-functional teams in high-stress environments
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Effective communication and conflict resolution methods crucial for high-profile event settings
-
Specialised staff training and development programs designed for complex event management
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Volunteer sourcing and management
8. Legal and Ethical Issues in Major Event Management
-
Comprehensive understanding of contracts and agreements on an international scale
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Navigating complex local and international regulations for mega events
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Focus on ethical considerations and sustainable practices in large-scale operations
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Crisis management and legal dispute resolution tailored for high-profile incidents
9. Event Design and Production for Major Events
-
Design and production of large-scale events with detailed focus on staging, lighting, and multimedia effects
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Innovative techniques for memorable event experiences designed for large audiences
10. Planning and Delivering Ceremonies, Entertainment, and Leisure Activities
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Detailed planning and execution of large-scale ceremonies and entertainment for major/mega events
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Entertainment and leisure programming for high-profile, high-volume audiences
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Emphasis on talent management, specific contingency planning, and stakeholder collaboration at an international level
-
Coordination challenges with top-tier artists and performers for major/mega events
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Integration of local culture and inclusivity practices in global event settings
11. Major/Mega Event Impact and Legacy Planning
-
Advanced understanding of the impact and legacy of mega events on economic, social, and environmental scales
-
Strategic approaches to maximising positive impacts through comprehensive planning and implementation
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Legacy planning including detailed monitoring, evaluation, and transition strategies for post-event sustainability
12. Strategic Planning for Mega/Major Events
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In-depth feasibility studies tailored for mega/major events, including market analysis and demand forecasting
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Detailed preparation for the bidding process for hosting high-profile international events
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Creation, design, and development of mega events aimed at establishing memorable and impactful experiences
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Setting ambitious yet achievable goals and aligning them with comprehensive strategic plans for mega events
13. Capstone Project and Live Event Practice
-
Application of advanced skills to plan, organise, and execute a simulated high-profile mega event
-
Comprehensive evaluation and feedback from industry professionals on handling complex event scenarios
-
Development and presentation of a detailed major event report focusing on high-volume and high-profile event challenges
-
60 hours event industry placement
Unlock Your Major Event Management Potential
With Placements & Simulations
During your course you'll gain valuable experience attending high volume, high profile events. And you'll take part in multiple major event simulations. A practical and interactive method for gaining valuable major event management skills.
You'll also undertake industry placement, ensuring you gain exposure to a range of events and/or venue types to enhance your CV and portfolio and to start building your event industry network.
GAIN REAL WORLD EXPERIENCE
...and Earn as you Learn!
In addition to the live event practice included in your programme, we'll share a range of opportunities (voluntary and paid)
that you can sign up for to enhance your experience or to earn as you learn.
INDUSTRY EVENTS
& NETWORKING
Our management and teaching team are well connected in the sports and event industries and we offer students regular opportunities to meet and mix with event industry professionals.
While some of these opportunities are facilitated in our virtual world, many of the events take place in London - developing our students social and personal development, as well as professional networking and communication skills. Ideal attributes to support your competitiveness in the job market.
EMPLOYMENT OPPORTUNITIES
PAID WORK IN EVENTS*
Work in events. Students have access to our online "Opportunities Board" where we post
part-time opportunities for paid work during the course, and full-time opportunities for post course employment.
We also offer guidance and mentoring during tutorials on CV preparation, LinkedIn profiles,
job search and interview skills.
*Paid work opportunities for UK Students
VOLUNTEERING
& WORK EXPERIENCE
Gaining hands-on experience and exposure to industry ways of working is one of the benefits of studying in London.
We share industry experience opportunities with our students including:
- work experience
- volunteering
- internships
- workplace observation
- workplace shadowing
THE PRACTICALITIES
COURSE VENUES
Venues on the
ExCeL London Campus
Royal Docks, E16 1XL
Closest Station: Custom House
On the Elizabeth Line or DLR
TERMS & BREAKS
Our 6-month programme is made up of two terms and one term break.
Start in late September
Term Break at Christmas
Finish in early March
ATTENDANCE PATTERNS
In-person classes and activities are generally scheduled on Mondays, Tuesdays & Wednesdays.
NB. Some activities and excursions are on alternative days. Your timetable will provide these dates.
Face-to-Face Classes are supported by:
+ Virtual Tutorials
+ Online Units
+ Group Project Work
+ One-to-One Mentoring
+ Simulations & Live Event Practical
