ADVANCED DIPLOMA

DE001 – Venue Management
This module explores the key responsibilities of venue managers, event coordinators, and sales teams in securing bookings, coordinating suppliers, and ensuring seamless event execution. Students will develop skills in venue sales, client negotiations, conducting show rounds, and managing event logistics. The module also covers floor management, including checking event spaces, leading staff briefings, liaising with clients, and handling on-the-day operations to deliver exceptional venue experiences.

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DE002 – Stadium Management
Managing large-scale stadium events requires expertise in operations, crowd control, and security. This module examines the complexities of managing stadium venues for sports, concerts, and large-scale public gatherings, covering facility management, risk assessment, and revenue generation. Students will gain insight into overseeing large-scale events while ensuring safety, efficiency, and exceptional audience experience.

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DE003 – Sports Event Management
This module provides an in-depth understanding of planning, organising, and delivering successful sports events. Covering sponsorship, athlete management, fan engagement, and logistics, students will explore the key components required to execute local, national, and international sporting events. Emphasis is placed on strategic planning, stakeholder engagement, and operational execution within the fast-paced world of sports.

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DE004 – Conference and Exhibition Management
Conferences and exhibitions are powerful platforms for networking, knowledge sharing, and brand exposure. This module explores the strategic and operational aspects of organising large-scale business events, trade shows, and conventions, covering delegate management, sponsorship acquisition, speaker coordination, and digital event technologies. Students will also learn how to work effectively with exhibitors and event organisers, managing exhibitor requirements, floor planning, and logistical coordination to ensure successful event delivery.

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DE006 – Party and Social Event Planning
This module focuses on the planning and execution of private and social events, including milestone celebrations, anniversaries, and themed parties. Students will explore event styling, entertainment booking, and guest experience enhancement while learning how to manage logistics, vendor coordination, and timelines. Emphasis is placed on creating unique, immersive events that leave a lasting impact.

​DE007 – Festival and Outdoor Event Management
Outdoor and festival events come with unique challenges, from site logistics and crowd control to weather contingencies and sustainability. This module delves into planning and managing festivals, fairs, and large-scale outdoor events, covering licensing, safety protocols, and production elements. Students will gain expertise in working with local authorities, managing high-attendance events, and creating immersive experiences.

​DE008 – Live Music Event Management
The music industry presents exciting opportunities for event professionals in concert production, artist management, and festival organisation. This module explores the logistics of live music events, including venue selection, artist booking, staging, and ticketing. Students will gain insight into managing performances, handling technical production, and creating unforgettable audience experiences.

​DE009 – Luxury Event Management
High-end events demand a meticulous approach to planning, design, and execution. This module explores the world of luxury event management, from VIP experiences and exclusive brand activations to high-net-worth client services. Students will gain an understanding of working with elite clients, managing premium suppliers, and delivering prestigious, high-touch experiences.

​DE010 – Corporate, Business Events & Brand Experiences
Corporate events are essential for business growth, brand positioning, and networking. This module explores the strategy and execution of corporate conferences, networking events, and brand experiences, focusing on audience engagement, sponsorship, and brand messaging. Students will learn how to create impactful business events that align with corporate objectives and strengthen brand identity.

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DE011 – Event Production (Technical)

A strong understanding of technical production enables event managers to communicate effectively with technical providers and technicians, ensuring seamless event execution. This module covers staging, sound, lighting, AV, pyrotechnics, and temporary structures, providing essential knowledge to help event managers make informed decisions. Students will gain insights into industry terminology, technical capabilities, and best practices, equipping them to better serve clients, anticipate production needs, and collaborate efficiently with production teams.

​NB. You don't need to decide on your electives until one month prior to course start date. If you are not sure or need advice on elective choices, reach out to us for guidance by email, phone or WhatsApp.

​While we endeavour to provide all students with their preferred elective choices, on occasion we may offer an alternative if numbers don't allow for your preferred choices to run.

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DE012 – Digital Leadership and Literacy
Digital transformation is reshaping the events industry, requiring professionals to adapt to new tools and technologies to stay competitive. This module explores the role of AI and emerging event technologies in enhancing planning, operations, and visitor experience. Students will learn how to leverage technology to streamline workflows, improve event management efficiency, and create more engaging and immersive experiences. The focus is on developing digital confidence and strategic thinking to harness tech innovations for greater creativity and effectiveness in event delivery.

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DE013 – Sustainability Policy and Practices
As sustainability becomes a priority in the events industry, this module explores responsible event planning and execution. Students will learn how to develop sustainability policies, implement waste reduction strategies, and integrate ethical sourcing and carbon offset initiatives into events. This module equips students with the skills to design events that align with environmental, social, and governance (ESG) principles.

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DE014 – Entrepreneurship and Business Start-up
For those looking to launch their own event business, this module provides the foundation for entrepreneurship in the industry. Covering business planning, marketing, financial management, and client acquisition, students will learn how to establish and grow a successful event company. Emphasis is placed on identifying niche markets, branding, and navigating the competitive landscape.

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DE015 – Event Catering: Product and Service Knowledge for Events
Food and beverage are central to creating exceptional event experiences, requiring event professionals to understand menu planning, catering logistics, and service styles. This module provides insights into food trends, dietary requirements, beverage selection, and service protocols, enabling students to make informed catering decisions. Students will also explore how to collaborate with caterers, manage on-site food service, and enhance guest experiences through well-executed F&B offerings.

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DE016 – Digital Marketing
In an era where online presence is critical, this module provides a deep dive into digital marketing strategies for events. Students will explore SEO, content marketing, social media campaigns, and paid advertising to drive event attendance and engagement. The module focuses on leveraging digital tools to enhance brand awareness and create impactful marketing campaigns.

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DE017 – Public Relations
Effective PR is essential for promoting events, managing reputation, and securing media coverage. This module explores public relations strategies, including press releases, influencer marketing, and crisis communication. Students will develop skills in crafting compelling PR campaigns and managing media relations to enhance event visibility.

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DE018 – Leadership and Change Management
Strong leadership is critical in the fast-paced world of event management. This module equips students with skills in decision-making, crisis management, and leading diverse teams under pressure. Students will also explore strategies for managing change, navigating industry disruptions, and fostering innovation in event organisations.

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DE019 – Advanced Creative Ideation & Event Design
Creativity is key to crafting memorable and immersive event experiences. This module explores advanced ideation techniques, storytelling, and experiential design to create cohesive and impactful events. Event design involves planning every aspect—from concept and aesthetics to visual and audio elements—to align with event goals and audience expectations. Students will learn how to blend creativity, branding, and engagement strategies to deliver high-impact events.

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DE020– Charity and Fundraising Event Management
Successful charity and fundraising events require a strategic approach to donor engagement, sponsorship, and financial planning. This module explores the key principles of fundraising, from securing partnerships and managing budgets to designing compelling donation campaigns and hosting high-impact fundraising events. Students will learn how to create meaningful experiences that inspire giving, build community support, and drive long-term donor relationships.

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DE021 – Venue and Event Styling
Transforming a space into an immersive event environment requires a keen eye for design, aesthetics, and thematic execution. This module covers venue styling principles, colour theory, décor trends, floral arrangements, lighting, and furniture selection to create visually stunning event spaces. Students will learn how to bring event concepts to life by curating cohesive designs that enhance the attendee experience and align with event objectives.

Two (2) electives are required for the Advanced Diploma in Wedding Planning programme.