Students taking the Advanced Certificate in Sports Event and Venue Management  Course will benefit from the following:

 

• Expert tuition from leading sports event and venue industry professionals
   
• Face-to-face training provides the ideal opportunity to learn through interaction with your Facilitator and Industry.
   
• Small groups with strictly limited numbers 
   
• Learn from Industry within Industry on venue tours 
   
• Our training locations are on the ExCeL London campus. ExCeL is one of Europe's premier event destinations and the environment is highly conducive to your event planning studies. 
   
• Enjoy learning from interactions with your fellow students who bring different perspectives and experiences to the interactive classroom sessions.
   
• You'll be gaining experience in one of the world's most famous sporting cities. London is renowned for innovation and staging amazing sporting events in world class venues. 

WEEK ONE

The Sports Event Industry

• The role of a sports event manager
• Sporting event associations and organisations
• Trends in staging sporting events

 

Sports Event Feasibility

• Sporting event feasibility factors
• Establishing sports event goals and objectives
• Setting criteria for sports event success
• Identify required resources
• Applicable legalities and permissions

 

WHS and Contingency Planning

• Preparing risk assessments for sporting events
• Contingency planning for sporting events
• Health and safety considerations

 

Venues and locations

• Sourcing and securing sports venues, stadiums and locations
• Location site visits and evaluation
• Coordinating with venues and stadiums
• Working for a stadium or sports venue - responsibilties and coordinating with sporting teams and organisations

 

Sports Event Coordination

• Pre-planning for sporting events
• Developing timelines, checklists and itineraries
• Project management for sports events
• Sports event management systems
• Technology for sports events management
• Developing and managing budgets
• Sourcing and managing volunteers
• Crowd management
• Sports Event managers responsiblities during:

 

Coordinating Sports Events Services and Suppliers

• Sourcing and selecting sports event suppliers
• Basics of contracting
• Coordinating and monitoring supplier activities
• Hospitality options for sporting events

 

Sports Event Evaluation

• Measuring sports event sucess
• Sports event evaluation

 

Sports Marketing and Promotions

• Ticketing and ticket sales
• Promoting sports events

 

WEEK TWO

 

Venue Management Introduction

• The venue industry
• Venue operational and staffing structures
• Career opportunities within the industry
• Common venue operational and staffing structures

 

 Stakeholder Management

• What is a stakeholder?
• Identifying stakeholders
• Stakeholder Influence.

 

 Venue Operations Management

• Introduction to Operations Management
• Facility Design
• Quality and Performance
• Volunteer Management

 

 Venue Facilities Management

• Introduction to Facilities Management
• Venue Maintenance

 

Venue Design & Planning

• The key factors in venue design and planning
• Technological planning
• Venue design trends and enhancing the user’s experience.

 

Budget Management & Cost Control

• Budget control
• Event budgeting

 

Supplier Sourcing, Negotiations and Contracts

• Supply Chain Management
• Sourcing Suppliers
• Contract Management
• Supplier Negotiations

 

Venue Event Security

• Security Management
• Essentials of Crowd Management
• Venue Safety

 

Event Venue Marketing and Commercial Opportunities

• Creating a destination that will attract event organisers, associations, sponsors, and attendees.
• Venue marketing strategy & promotions
• Maximising retail and commercial sponsorship opportunities

 

Event & Venue Sustainability

• What is event sustainability?
• Building a sustainable event policy
• Trends in event sustainability

 

Venue Technology

• Technology and event venues

Your Advanced Certificate in Sports Event and Venue Management Course fees include:

• Registration, tuition, assessment and certification
• Venue site visits
• Access to digital course resources on completion of your course
• Advanced Certificate in Sports Event & Venue Management awarded by The Event School London

The following entry requirements apply:

• Minimum age: 18
• Competent English language skills (comprehension, reading, written and spoken)

One of the benefits of your course is the knowledge you will gain from site tours to venues that host sporting events. We provide the opportunity to see what life as a sports event or venue manager entails, when conducting site inspections at popular London sports venues. 

 

Past course students have undertaken site tours of some of London's premier sporting event venues including:

Queen Elizabeth Olympic Park

London Stadium

Wembley Stadium

London Aquatic Centre

Wimbledon

ExCeL London (FormulaE and Olympics 2012 Host venue)

The assessment for your Advanced Certificate in Sports Event & Venue Management course is an individual sports event planning and venue management research project (report format).

 

Your course trainer will allocate class time during the course to ensure all students understand the requirements of the project.

 

The project is due one month after course completion.