Electives - Group A
Your Full-Time Course Unique to You
3-month Diploma Courses
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Choose two electives from Group A
6-month Advanced Diploma Courses
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Choose three electives from Group A
1-year Higher Diploma Course
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Choose six electives from Group A
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And 1 elective from Group B
ELECTIVE GROUP A CHOICES
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Digital Marketing
Luxury Brand Management
Sustainable Policy & Practice
Digital Transformation
& Change Management
Entrepreneurship
& Business Start-Up
Corporate
Event Management
GROUP A ELECTIVE SUMMARIES
VENUE MANAGEMENT ELECTIVE
Venue Management requires professional organisational skills, and an ability to manage a wide range of events into a venue, arena, or stadium. By choosing this elective path, you'll learn about: common venue operational and staffing structures; what's important to creating a destination that will attract event organisers, associations, sponsors and attendees; venue maintenance, security, marshalling and other operational teams; catering and hospitality provision; technology for venue operations and management and about trends in venue design and operations.
WEDDING & PARTY PLANNING ELECTIVE
Working on more personal events and with individuals as clients can require a very different approach to working with corporate clients or larger event organisers. Embark on a path of creativity, elegance, and celebration with our Wedding and Party Planning elective. Undertaking this elective pathway will bring additional skills in wedding planning, party and social event planning, client consultation, wedding business start-up, and wedding & social event traditions and practices.
SPORTS EVENT MANAGEMENT ELECTIVE
Our sports event management subjects are delivered across venues at ExCeL London (home to many of London 2012 Olympic events) with specialist sessions at London's leading sports venues and locations. Emerge yourself within the sports and event industry with a specialist subjects led by sports event industry professionals. Through this elective pathway you'll learn about sporting industry associations and organisations, how to work with sports organising committees, major sports event planning and coordination, sports event ticketing, marketing and promotions and about opportunities on the global sports circuit.
CULTURAL EVENT MANAGEMENT
Unveil the art of curating and orchestrating unforgettable experiences that celebrate the diversity of human expression. This elective takes you on a journey through the intricacies of planning, organising, and executing culturally immersive events that resonate with communities and audiences alike. Delve into the nuances of cultural sensitivity, and explore the dynamic landscape of sustainable and ethical event management, learning to navigate unforeseen challenges. This elective will equip you with the expertise to create and manage culturally enriching events that leave a lasting impact and foster a deeper understanding of the world's rich tapestry of traditions and heritage.
FESTIVALS, CONCERTS AND LIVE MUSIC EVENTS ELECTIVE
Dive into the heart of the entertainment industry as you explore the dynamic world of planning, production, and management in the context of festivals, concerts, and live music events. Uncover the secrets of curating unforgettable experiences that resonate with diverse audiences, from intimate acoustic sets to outdoor festivals to massive stadium shows. Gain insight into artist bookings, stage design, sound engineering, and audience engagement strategies that are essential for creating memorable live music spectacles. Whether you're a music enthusiast or simply curious about the inner workings of the music and entertainment industry, this elective provides a journey through the immersive realm of live music events and festivals.
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DIGITAL MARKETING ELECTIVE
Moving into a career that focuses on the marketing and promotion of events requires specialist marketing skills, especially in the field of digital marketing. With this elective pathway, subjects include Social Media for Business, Email as a Promotional Tool for Business, Digital Marketing Review, Understanding Search Engine Optimisation for Business, and Digital Marketing for Business. You'll also deep dive into event sponsorship for online and hybrid events, sourcing and researching marketing tech, the importance of testimonials, for digital credibility, customers as online brand ambassadors and online networking skills.
LUXURY BRAND MANAGEMENT ELECTIVE
The luxury brands sector encompasses the multiple industry sectors and products including events, fashion and retail industry, as well as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This elective introduces the concept of luxury and what it means to a range of markets and cultures. Learn how luxury brands stand out from the crowd and successfully communicate what they stand for. Understand why Intellectual Property and Trademarks need to be considered and discover the importance of identity and customer loyalty to a luxury brand. Learn about the different approaches required in the management of branded luxury goods and the provision of luxury experiences and how sustainability now needs to be a concerning factor in developing and marketing luxury brands.
SUSTAINABLE POLICY AND PRACTICES ELECTIVE
Many industries including the event sector are embracing sustainable management policies, but it can be challenging task to implement these policies in practice. Many managers indicate they want to gain a better understanding of important topics like developing a strategic approach, creating an environmental plan, identifying key environmental issues, sustainable supply chains, reducing their carbon footprint, balancing priorities, setting measurements and evaluating results. Organisations are also increasingly interested how they can use their efforts in sustainability to positively market their services, products, venue or event to a range of stakeholders. This elective examines the fundamentals of sustainability and how to apply this to a workplace, including how personal practice in sustainability can influence and encourage others.
DIGITAL TRANSFORMATION & CHANGE MANAGEMENT ELECTIVE
The pace of technology evolution has had a significant impact on individuals and teams and the way they behave in any modern-day organisation. Getting change management right is key when implementing successful digital and organisational transformation - of internal and customer-facing processes. Managing digital transformation is rarely the sole responsibility of technical experts. Multiple managers and supervisors will be called upon to explain to their teams why change is happening, and then held responsible for implementing new practices. Learn how change management practices can support digital transformation and how to link those practices to transformation strategies. Discover how to foresee common challenges to digital transformation and why you should develop strong communication channels with stakeholders and relate change efforts to their motivations.
ENTREPRENEURSHIP AND BUSINESS START-UPS ELECTIVE
In a globalised world with constant change and technological advancement, entrepreneurial skills are absolutely vital.Whether your goal is to one day start your own business, or you'd like to offer a future employer and entrepreneurial thinking, being able to create and develop new business and product ideas is a valued skill. On this elective you'll learn to understand different types of business ventures, understand how small business activities impact the economy, analyse traits, skills and motivational drivers of successful entrepreneurs and explore factors that influence decisions made by start-ups. As well as practicing idea-generation and evaluation techniques, you'll learn how to network, influence, and pitch your ideas effectively and the practical steps and considerations needed to start a business.
CORPORATE EVENT MANAGEMENT ELECTIVE
If you're interested in planning corporate focused events or working with corporate clients, this elective covers the fundamentals of organising an event from a different perspective. Learn more about different types of corporate events, stakeholder management, meeting corporate client briefs and how to effectively plan events when owrking as in in-hosue event manager with a corporation or company.
CONFERENCE AND EXHIBITIONS ELECTIVE
This elective offers a comprehensive exploration of the intricate art of planning, organising, and executing impactful conferences and exhibitions. From creating engaging conference agendas to curating exhibitions that captivate and inform, you'll gain invaluable skills in exhibition and conference strategy and logistics Dive deep into the dynamics of attendee engagement, speaker coordination, and technology integration, ensuring seamless and memorable attendee experiences.