Our new Online Micro MasterClass courses offer flexible & progressive online learning opportunities at a low cost. Gain new skills, interact in real-time with our industry experts, and take the opportunity to ask questions relevant to you or your business.
On her new online, course "How to Develop an Effective Venue Marketing Strategy" event and venue management consultant Rachel Williams will cover the following in her online classes:
Exploring Today’s Event Landscape
The Meetings and Events Ecosystem
Understanding and monitoring market trends
What do event planners and their attendees want
How to Develop a Powerful Strategy of Your Own
Importance of a venue marketing strategy
Setting goals – what do you want to achieve from your marketing
How are these goals relevant to the success of your venue?
Your Products and Value proposition
What is your Unique Selling Proposition (USP)
Defining your position in the market place