Students studying this Online Miccro MasterClass Course will benefit from the following:

• Live Classes provide the ideal opportunity for interaction with Rachel Williams
   
• Small groups with strictly limited numbers provide a unique online experience
   
• Enjoy learning from interactions with your fellow students who bring different perspectives and experiences to the online classroom sessions.
   
• Short, sharp, focused online training sessions designed to maximise the learning opportunity for participants.

During your Online Course "How to Develop an Effective Venue Marketing Strategy" you will cover the following topics:

1. Exploring Today’s Event Landscape

• The Meetings and Events Ecosystem
• Understanding and monitoring market trends
• What do event planners and their attendees want

 

2. How to Develop a Powerful Strategy of Your Own

• Importance of a venue marketing strategy
• Setting goals – what do you want to achieve from your marketing
• How are these goals relevant to the success of your venue?
• Your Products and Value proposition
• What is your Unique Selling Proposition (USP)
• Defining your position in the market place
• Understanding Competition

 

3. Knowing Your Target Market

• Define your target market
• Who are you marketing to?
• What types of events do they run?
• Creating a buyer profile

 

4. The Marketing Resources to Help you Promote and Sell Your Venue

• Printed materials (sales brochures, sales proposals, etc)
• Digital spaces (understanding marketing disciplines, direct mail, advertising, digital marketing, SEO, SEM, websites, social media, blogs, brand building, PR, etc)
•  Showcasing your Venue (venue listing sites, hosting showcases, exhibiting at tradeshows/exhibitions, building partnership with industry Suppliers)

 

5. From Marketing Strategy to Marketing Tactics

• Budgets, objectives, position and SWOT
• Developing a marketing activity plan

 

6. Measuring Success and Optimising Your Strategy

• Defining your Key Performance Indicators (KPI)
• Budget/Spend tracker
• Monitoring and Reviewing marketing success

In order to undertake your online classes you will need:

• A PC, laptop or tablet device with a webcam and reliable internet 
   
• A quiet space away from noise where you can participate in your online classes without distractions 
   
• You will be required to have your webcam on during your online classes as certification requires attendance and participation
   
• Certification requires 100% attendance of your online classes

Once you book your course place, you'll receive course enrolment confirmation and course joining instructions within 48 hours. 

 

Then, prior to each session, your course trainer will email you a link to join your online classes. You'll need to download a small piece of software before you're first class - so it's a good idea to get ready approx 15 minutes before the first class start time. 

 

At the beginning of the first class, your trainer will explain to you how the functions of your online learning platform work and what to expect from your online classes.

Rachel Williams - Venue & Event Consultant

Rachel has held senior management positions in some of London’s most prestigious event venues.

 

She spent 15 years with etc.venues Limited where she led the event management and successful delivery of over 10,000 events annually. 

 

Rachel also worked in a senior role at ExCeL London account managing a diverse range of events including corporate learning events for Top UK Banks and Accounting Firms, graduate programmes, AGMs, product launch, themed events, receptions, executive round tables and exhibitions.