Why Events (& Event Planners) Still Matter in an Age of AI
- The Event School London
- Oct 28, 2025
- 3 min read
Updated: Nov 16, 2025
Will Studying Event Management Lead to a Strong Career in the Age of AI?
Many prospective students ask:
Will an events qualification help me find work?
Is event management still a good career now that AI is transforming the workplace?
And which event management course will genuinely help me build a future in the industry?
These are important questions for anyone considering a career in events.
The answer is clear:
Live events are thriving across the UK and worldwide.
Human interaction remains at the heart of trade, culture and consumer behaviour.
And the event industry continues to offer exciting, meaningful and future-proof career opportunities.
Why demand for live events is rising
Despite advances in digital communication, people still want to gather, learn, celebrate and experience moments together.
This is why the UK events industry now generates more than £61 billion a year, with business events contributing a further £11.5 billion in 2024 alone.
Global projections show sustained growth across corporate events, exhibitions, festivals and live entertainment.
Whether trade exhibitions, conferences, brand activations, concerts or cultural festivals, live experiences hold their value because they cannot be replicated by screens, apps or automation.
They build relationships, shape communities and influence decisions.
The Event Industry's resilience is central to the question many potential students ask: Will studying event management help me get a job? The industry’s continued growth strongly suggests yes.
The human connection technology cannot replace
AI now plays an important role in planning, analysing data and enhancing attendee journeys. But the essence of event management remains resolutely human. Creativity, emotional intelligence, communication, storytelling and real-time decision-making sit at the centre of successful events.
This is why so many young people are exploring how to become an event manager and which college or university offers the best event management courses. Technology improves efficiency, but the creativity and leadership needed to design powerful experiences depend on people.
Live music is a striking example. Consumer spending in the UK has risen well beyond pre-pandemic levels. Audiences seek atmosphere, emotion and connection, not digital substitutes. Conferences echo this trend. Delegates value face-to-face insight, networking and shared discussion. Hybrid tools support events, but they do not replace them.
Human experience remains the defining factor. And this is exactly why event management continues to offer a rewarding and secure career path.
Why an event management qualification gives you an advantage
Those researching the best event management universities, colleges or professional schools are often looking for a route into a dynamic industry that offers variety and long-term potential.
A high-quality event management qualification does exactly that. It helps you develop skills that employers value, including:
Planning and delivering real events
Understanding client needs and audience behaviour
Managing suppliers, venues, budgets and timelines
Designing content and experiences that engage people
Adapting rapidly to new technologies and industry trends
Studying event management also gives you credibility. Employers look for candidates who understand professional standards, health and safety, logistics and the business side of events. A qualification signals you have that foundation.
At The Event School London, our programmes are designed around industry expectations.
Students learn from practitioners with real experience, participate in live visits and build portfolios that demonstrate practical ability.
For those researching where to study event management in London and which courses will prepare them for work, this hands-on, contemporary approach is essential.
Our students believe that events provide essential human connection - and many choose to study with us in London for the same reason.
A future with opportunity
If you are wondering whether event management is a good career choice today, the evidence is compelling. The sector continues to expand. Technology enhances it but does not replace the skill, creativity and leadership of event professionals. And students who train now will graduate into a market that values their expertise.
Choosing to study events means choosing a future where human connection still matters.
It means entering a profession that blends creativity with strategy and innovation with real-world impact. As long as people want to gather, celebrate, learn and connect, events will remain central to society.
And the industry will continue to need talented event managers to bring these experiences to life.
Sources
Events Industry Alliance. “UK events industry adds £11.5 bn to UK economy”. https://www.eventsindustryalliance.com/press-releases/uk-events-industry-adds-115bn-uk-economy
“The Events Industry is Vital for UK Economic Growth”. https://www.cvent.com/en/blog/events/events-industry-vital-uk-economic-growth
“Why Events Companies Win the Attention Economy in 2025”
IACC Report Summary. https://palife.co.uk/news/iaccs-2025-report-explores-the-future-of-event-planning
Market Research. “UK Events Industry Market”
“116 Event Statistics Shaping the Industry in 2025”. https://www.cvent.com/en/blog/events/event-statistics
Observatory. “Live music in the UK: what’s the state of the industry?” https://www.economicsobservatory.com/live-music-in-the-uk-whats-the-state-of-the-industry
