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After a Year Working on the FIFA World Cup, Sharifa is Back Teaching in our Virtual Classrooms.

Updated: Feb 2, 2023

After a year working on the world's most famous sports event, The FIFA World Cup in Qatar, Sharifa is back in our virtual classrooms this term!

We are delighted to welcome back Guest Lecturer Sharifa Wilkinson to our virtual classrooms this term. Sharifa has extensive experience on major sporting events worldwide, and she will be sharing her expertise with Certificate in Sports Event Management students in Live Online Classes this February.

Sharifa has led on The Event School London's Certificate in Sports Event Management virtual courses and has also been a guest speaker on our event management and project management courses.

"My love of sporting events began as a high- performance athlete. I played at one of the highest levels in women’s football and at the conclusion of my football career I transitioned from participating to organising." Sharifa Wilkinson

Click here to read Sharifa's tribue to her time leading as a Last Mile Site Manager in Central Doha for the Qatar FIFA World Cup.

Sharifa will be teaching on our Certificate in Sports Event Management and her students will benefit from her extensive experience and her engaging and interactive teaching style

Certificate in Sports Event Management

Start: 7 February 2023

Hours: 3pm-6pm

Days: Tuesdays & Thursdays

Duration: 4 Weeks

Delivery: Live Online Classes

Assessment : Sports Planning Project

Fees: £585

UK students can apply for interest-free payment plans with our student finance parter, Knoma.

Many thanks Sharifa for taking the time to develop talent and skills in the sports event industry and sharing her experience with our sports event management classes.



Sharifa is currently the Last Mile Lead at FIFA World Cup Qatar 2022, with Qatar's Supreme Committee for Delivery & Legacy.

Bringing an international perspective to her teaching, Sharifa has travelled all over the world, working on world class sporting events in Canada, the United States and Australia. Sharifa has worked for the Organising Committee in the Functional Areas of Venue Management and Games Operations Planning for three international multi-sport events; The 2015 Pan/ Parapan Am Games, 2018 Commonwealth Games and 2019 Arafura Games.

Adding to her significant major sports event management experience, Sharifa has also held roles as the Senior Venue Operations Manager at Tower Bridge (London) and as a Lecturer in Sport Management at St Mary's University, Twickenham.

Sharifa's roles have included:

  • Last Mile Cluster Manager/ Lead - FIFA World Cup, Qatar

  • Operations Specialist Operations Specialist, FIFA World Cup, Qatar

  • Associate Facilitator and Guest lecturer, The Event School London

  • Lecturer in Sport ManagementLecturer in Sport Management, St Mary’s University, Twickenham, London

  • Sr. Venue Operations Manager- Tower Bridge, London

  • Manager of Games Operations- Arafura Games, Northern Territory Major Events Company

  • Venue Operations Manager, Gold Coast 2018 Commonwealth Games Corporation

  • Interim Field House Manager, Toronto Pan Am Sports Centre

  • Seasonal Entertainment Staff, Princess Cruises

  • Coordinator, Observers Program Coordinator, Toronto 2015 Pan/Parapan American Games Organising Committee

  • Deputy Manager, Main Operations Centre, Toronto 2015 Pan/Parapan American Games Organising Committee

  • Facility Operator Facility Operator, Monarch Park Stadium

  • Area Coordinator, City of Toronto

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