ADVANCED DIPLOMA

EVENT MANAGEMENT:

APPLIED PRACTICE

INTERNATIONALLY AND INDUSTRY RECOGNISED

Our Advanced Diploma in Event Management is internationally and industry recognised and

Endorsed by Training Qualifications UK - the most contemporary and creative Awarding Organisation in the UK.

Join our six-month programme for a highly practical alternative to university, preparing you for entry into the world of events or further study. With extensive face-to-face classes in London, your course offers live event planning and extensive practical experience from one of the world's leading event destinations - London's international exhibition, conference and event centre, ExCeL London.

INTERNATIONALLY AND INDUSTRY RECOGNISED

Ideal Career Change Programme - 6 Months

Take your first step into the exciting world of event management with our Advanced Diploma in Event Management: Applied Practice - from the providers of London’s most hands-on and immersive industry training programmes, The Event School London. This intensive six-month course blends expert-led instruction with live event planning and delivery, equipping you with the skills, knowledge, and industry connections needed to confidently launch your career in events. Plus, tailor your programme to suit your career goals with three specialist electives.

Become a confident, job-ready event professional! Apply Now

ADVANCED DIPLOMA IN EVENT MANAGEMENT: APPLIED PRACTICE

START DATES & DURATION

Start Dates

28 September 2026

Duration: 6 Months

Apply Now

ENTRY REQUIREMENTS

UK & International Students

Minimum Age: 21

Competent English Language Skills

A Levels or Baccalaureate or Technical or Vocational Certificate Level 3 or Senior High School Certificate or Equivalent

We may consider other qualifications, work experience or personal circumstances, please contact us for guidance and advice

COURSE FEES

Total Fees: £9,250
Deposit: £1,000

Fees are subject to change.

RECOGNITION

Internationally & Industry Recognised

A Bespoke Industry Qualification from The Event School London

IDEAL FOR

Career Changers seeking comprehensive practical skills and knowledge to support entry into the event industry

Junior Event Planners who wish to gain a qualification, and benefit from learning structured event planning methods & approaches

International applicants wanting to add British experience and certification to their CV or portfolio

FACE - TO - FACE TRAINING

With so much of our lives now spent online, our full-time students prefer an 'in-real life' learning experience.

That's why our full-time courses offer extensive face-to-face training in London. Expect to take extensive in-person classes generally 3 days per week, plus multiple event industry events and excursions.

STUDENT FINANCE

Confirm your course place with a £500 deposit. UK students can pay their remaining fees one month prior to course start date or on a payment plan over 18 months. International students pay their remaining fees one month prior to course start date.

ASSESSMENT

Assessment varies per unit and elective, but generally, apart from a few knowledge based quizzes, your assessment will take the form of assignments, reports, projects, portfolios, practical and observations.

HIGHLY PRACTICAL

The event industry is highly practical - and so are our full-time courses! Vocational Education is all about learning by doing and our programmes are designed around experiential learning principles.

COURSE STRUCTURE

CORE EVENT
PROGRAMME

11 Units

These are your core event management subjects

ELECTIVES

Choose three electives

Tailor your programme to suit your interests with specialist electives

ONE-TO-ONE
CAREER MENTORING

To ensure you receive personalised care when it comes to exploring and deciding on future career paths, you'll have a dedicated Career Mentor.

PRACTICAL
TRAINING

Extensive practical training

supports and reinforces theory

Just like working in the event industry, our students love to get hands-on!

Whether it's attending an industry event to build product knowledge or learning how to floor-plan and create room lay-outs, we think the more practical the better!

PLAN & DELIVER
A LIVE EVENT

Your class will plan, deliver and evaluate a live event.

Because we believe the best way to learn how to plan events from start to finish is to do it!

ONE-TO-ONE
ACADEMIC MENTORING

To provide you with personalised guidance as you navigate your academic journey, you'll be assigned a dedicated Academic Mentor.

COURSE CONTENT

Tailor your programme to suit your personal learning and career goals with specialist electives.

Choose 3 electives to make your programme unique to you!

Key Details

Course Structure

Course Content

D001. The Event Industry, Trends and Best Practice

This module provides a comprehensive overview of the global events industry, offering students the knowledge and skills to analyse industry structures, market trends, and best practices.

Students will learn how to:

Understand the structure of the events industry
Analyse emerging trends in live, hybrid, and virtual events
Interpret sustainability and ethical considerations
Evaluate industry best practices through case studies .
Utilise information sources for professional development

Provides an understanding of the events industry sectors and fields, equipping students with the knowledge to interpret trends, evaluate best practices, and stay informed about key industry developments.

D002. Event Planning Components and Processes

This module develops students' knowledge of the foundational processes and components that contribute to successful event management.

Students will gain the skills to:

Understand basic event requirements
Summarise event component needs
Develop structured work schedules (timelines, itineraries)
Integrate a range of considerations into their planning

Provides a base understanding of how events are structured, managed, and executed within professional industry frameworks.

D003. Venue & Vendor Search and Coordination

Selecting appropriate venues and coordinating suppliers is crucial to successful event delivery. This module provides students with the expertise to assess, compare, and understand venue and vendor selection processes.

Students will gain knowledge in:

Venue sourcing and selection criteria
Contract negotiation and legal considerations
Vendor management and procurement processes
Site inspections and selection criteria

Ensures students have a fundamental understanding of the venue and vendor landscape within the events industry.

D004. Event Risk Management and the Regulatory Environment for Events

Health, safety, and risk management are integral to professional event management. This module explores how to ensure compliance and mitigate risks in various regulatory environments.

Students will gain skills to:

Understand health and safety legislation in event management
Assess and evaluate risk factors
Explore risk assessment methodologies and strategies
Examine security and emergency planning protocols
Understand crowd management, security procedures, and emergency response frameworks.

Provides a detailed understanding of how professionals ensure events are safe, secure, and compliant with the applicable standards and regulatory environment.

D005. Event Consumer Experience

Successful events depend on strong stakeholder relationships and audience engagement. This module focuses on strategies used to enhance attendee experience and optimise stakeholder interactions.

Students will learn how to:

Identify key stakeholders in events
Examine approaches used by event professionals to manage relationships and expectations.
Analyse techniques for enhancing audience experience
Explore methods used to create immersive, impactful event experiences.
Measure consumer and stakeholder satisfaction

Provides a strong theoretical foundation for understanding audience engagement and stakeholder relationship management in the events industry.

D006. Professional Practice 1: Event Attendance, Reflection, and Evaluation

Gaining industry exposure is essential for understanding real-world event dynamics. This module encourages students to critically evaluate events.

Students will develop the ability to:

Attend industry events and observe professional practice – gain exposure to real-world event environments.
Critically analyse event structures and execution – evaluate how different events operate and the strategies behind their success.
Write professional event evaluations – learn how to document observations and provide structured assessments.
Apply insights to professional development – use industry exposure to refine career goals and deepen industry knowledge.

Assists students bridge academic learning with practical industry insight, enhancing their ability to assess and analyse events professionally.

DO7. Event Planning and Operations

This module develops further the skills and knowledge needed for professional event management roles and services. Learners will learn how to appraise operational practices required in the

staging/implementation of an event and outline post-event evaluation and legacy considerations.

Students will learn how to:

Analyse the operational practices involved in event production
Analyse the operational practices involved in event facilities management
Analyse the importance of staff/ volunteer training
Assess the importance of service quality and the implications of poor quality
Analyse the operational practices involved in event services management
Understand the importance of post-event evaluation

Emphasis is placed on strategic planning, attention to detail, and effective teamwork to deliver high-quality, memorable events that meet client objectives.

D008. Leading Work Teams

This unit aims to develop learners’ knowledge and understanding of key

concepts and theories relating to team working and leadership. Learners

will also assess their own contributions as a team member, together with

their leadership behaviours and skills.

Students will learn how to:

Understand the importance of teams and team roles
Understand the concept of team leadership
Understand effective leadership behaviours and skills

D009. Event Proposal Development: Feasibility and Design

This module explores the strategic elements involved in developing impactful and feasible event proposals.

Students will learn how to:

Develop event proposals
Balance creativity with feasibility
Analyse logistical, financial, and practical considerations when developing event proposals.

Students will gain insights into how to effectively develop an event proposal in response to a client brief.

D010. Event Promotions

Effective promotions are essential to the success of any event. This module provides an understanding of promotional strategies used to attract attendees and enhance event reach.

Students will gain knowledge in:

Understanding event audience dynamics
Utilising multi-channel promotional strategies
Maximising event branding and messaging

D011. Professional Practice 2: Live Event Planning and Delivery

This module integrates the elements of event management, allowing students to apply their skills through involvement in the planning and execution of a live event.

Working on a live event students will develop the ability to:

Contribute to live event planning and delivery processes
Reflect on professional growth and industry readiness

This module ensures students graduate with live event planning experience for their CV or professional portfolio.

Choose three (3) electives

DE001 – Venue Management
This module explores the key responsibilities of venue managers, event coordinators, and sales teams in securing bookings, coordinating suppliers, and ensuring seamless event execution. Students will develop skills in venue sales, client negotiations, conducting show rounds, and managing event logistics. The module also covers floor management, including checking event spaces, leading staff briefings, liaising with clients, and handling on-the-day operations to deliver exceptional venue experiences.

DE002 – Stadium Management
Managing large-scale stadium events requires expertise in operations, crowd control, and security. This module examines the complexities of managing stadium venues for sports, concerts, and large-scale public gatherings, covering facility management, risk assessment, and revenue generation. Students will gain insight into overseeing large-scale events while ensuring safety, efficiency, and exceptional audience experience.

DE003 – Sports Event Management
This module provides an in-depth understanding of planning, organising, and delivering successful sports events. Covering sponsorship, athlete management, fan engagement, and logistics, students will explore the key components required to execute local, national, and international sporting events. Emphasis is placed on strategic planning, stakeholder engagement, and operational execution within the fast-paced world of sports.

DE004 – Conference and Exhibition Management
Conferences and exhibitions are powerful platforms for networking, knowledge sharing, and brand exposure. This module explores the strategic and operational aspects of organising large-scale business events, trade shows, and conventions, covering delegate management, sponsorship acquisition, speaker coordination, and digital event technologies. Students will also learn how to work effectively with exhibitors and event organisers, managing exhibitor requirements, floor planning, and logistical coordination to ensure successful event delivery.

DE005 – Wedding Planning
A wedding planner plays a vital role in turning a couple’s vision into reality and guiding them through the planning process. This module explores client consultations, ceremonies, traditions, and key wedding components, from vows and receptions to entertainment and décor. Students will also learn how to support clients with all wedding-related services, including gift registries, invitations, seating plans, accommodation, transport, floral design, and pre- and post-wedding events. Additionally, they will gain insights into setting up a wedding planning business or securing roles within the wedding industry.

DE006 – Party and Social Event Planning
This module focuses on the planning and execution of private and social events, including milestone celebrations, anniversaries, and themed parties. Students will explore event styling, entertainment booking, and guest experience enhancement while learning how to manage logistics, vendor coordination, and timelines. Emphasis is placed on creating unique, immersive events that leave a lasting impact.

DE007 – Festival and Outdoor Event Management
Outdoor and festival events come with unique challenges, from site logistics and crowd control to weather contingencies and sustainability. This module delves into planning and managing festivals, fairs, and large-scale outdoor events, covering licensing, safety protocols, and production elements. Students will gain expertise in working with local authorities, managing high-attendance events, and creating immersive experiences.

DE008 – Live Music Event Management
The music industry presents exciting opportunities for event professionals in concert production, artist management, and festival organisation. This module explores the logistics of live music events, including venue selection, artist booking, staging, and ticketing. Students will gain insight into managing performances, handling technical production, and creating unforgettable audience experiences.

DE009 – Luxury Event Management
High-end events demand a meticulous approach to planning, design, and execution. This module explores the world of luxury event management, from VIP experiences and exclusive brand activations to high-net-worth client services. Students will gain an understanding of working with elite clients, managing premium suppliers, and delivering prestigious, high-touch experiences.

DE010 – Corporate, Business Events & Brand Experiences
Corporate events are essential for business growth, brand positioning, and networking. This module explores the strategy and execution of corporate conferences, networking events, and brand experiences, focusing on audience engagement, sponsorship, and brand messaging. Students will learn how to create impactful business events that align with corporate objectives and strengthen brand identity.

NB. You don't need to decide on your electives until one month prior to course start date. If you are not sure or need advice on elective choices, reach out to us for guidance by email, phone or WhatsApp.

While we endeavour to provide all students with their preferred elective choices, on occasion we may offer an alternative if numbers don't allow for your preferred choices to run.

DE011 – Event Production (Technical)
A strong understanding of technical production enables event managers to communicate effectively with technical providers and technicians, ensuring seamless event execution. This module covers staging, sound, lighting, AV, pyrotechnics, and temporary structures, providing essential knowledge to help event managers make informed decisions. Students will gain insights into industry terminology, technical capabilities, and best practices, equipping them to better serve clients, anticipate production needs, and collaborate efficiently with production teams.

DE012 – Digital Leadership and Literacy
Digital transformation is reshaping the events industry, requiring professionals to adapt to new tools and technologies to stay competitive. This module explores the role of AI and emerging event technologies in enhancing planning, operations, and visitor experience. Students will learn how to leverage technology to streamline workflows, improve event management efficiency, and create more engaging and immersive experiences. The focus is on developing digital confidence and strategic thinking to harness tech innovations for greater creativity and effectiveness in event delivery.

DE013 – Sustainability Policy and Practices
As sustainability becomes a priority in the events industry, this module explores responsible event planning and execution. Students will learn how to develop sustainability policies, implement waste reduction strategies, and integrate ethical sourcing and carbon offset initiatives into events. This module equips students with the skills to design events that align with environmental, social, and governance (ESG) principles.

DE014 – Entrepreneurship and Business Start-up
For those looking to launch their own event business, this module provides the foundation for entrepreneurship in the industry. Covering business planning, marketing, financial management, and client acquisition, students will learn how to establish and grow a successful event company. Emphasis is placed on identifying niche markets, branding, and navigating the competitive landscape.

DE015 – Event Catering: Product and Service Knowledge for Events
Food and beverage are central to creating exceptional event experiences, requiring event professionals to understand menu planning, catering logistics, and service styles. This module provides insights into food trends, dietary requirements, beverage selection, and service protocols, enabling students to make informed catering decisions. Students will also explore how to collaborate with caterers, manage on-site food service, and enhance guest experiences through well-executed F&B offerings.

DE016 – Digital Marketing
In an era where online presence is critical, this module provides a deep dive into digital marketing strategies for events. Students will explore SEO, content marketing, social media campaigns, and paid advertising to drive event attendance and engagement. The module focuses on leveraging digital tools to enhance brand awareness and create impactful marketing campaigns.

DE017 – Public Relations
Effective PR is essential for promoting events, managing reputation, and securing media coverage. This module explores public relations strategies, including press releases, influencer marketing, and crisis communication. Students will develop skills in crafting compelling PR campaigns and managing media relations to enhance event visibility.

DE018 – Leadership and Change Management
Strong leadership is critical in the fast-paced world of event management. This module equips students with skills in decision-making, crisis management, and leading diverse teams under pressure. Students will also explore strategies for managing change, navigating industry disruptions, and fostering innovation in event organisations.

DE019 – Advanced Creative Ideation & Event Design
Creativity is key to crafting memorable and immersive event experiences. This module explores advanced ideation techniques, storytelling, and experiential design to create cohesive and impactful events. Event design involves planning every aspect—from concept and aesthetics to visual and audio elements—to align with event goals and audience expectations. Students will learn how to blend creativity, branding, and engagement strategies to deliver high-impact events.

DE020– Charity and Fundraising Event Management
Successful charity and fundraising events require a strategic approach to donor engagement, sponsorship, and financial planning. This module explores the key principles of fundraising, from securing partnerships and managing budgets to designing compelling donation campaigns and hosting high-impact fundraising events. Students will learn how to create meaningful experiences that inspire giving, build community support, and drive long-term donor relationships.

DE021 – Venue and Event Styling
Transforming a space into an immersive event environment requires a keen eye for design, aesthetics, and thematic execution. This module covers venue styling principles, colour theory, décor trends, floral arrangements, lighting, and furniture selection to create visually stunning event spaces. Students will learn how to bring event concepts to life by curating cohesive designs that enhance the attendee experience and align with event objectives.

Live Event Planning

Unlock Your Event Management Potential

With Live Event Planning and Delivery

During your course your class will plan, deliver and execute a live event. You'll gain valuable hands-on-experience planning an event from start-to-finish.

Undertaking live event practice enhances your CV and portfolio with demonstrable event planning and delivery skills

Pay as You Go with Affordable Payment Plans

Payment plans for UK students

Find Out More

Earn While You Learn

GAIN REAL WORLD EXPERIENCE
...and Earn as you Learn!

For UK students, we'll share a range of opportunities (voluntary and paid) that you can sign up for to enhance your experience or to earn as you learn.

Please note that international students aren't able to undertake paid or unpaid work due to visa restrictions on visas permitting study up to 6 months

INDUSTRY EVENTS
& NETWORKING
ALL STUDENTS

Our management and teaching team are well connected in the industry and we offer students regular opportunities to meet and mix with event industry professionals.

While some of these opportunities are facilitated in our virtual world, the majority of events take place in London - developing our students social and personal development, as well as professional networking and communication skills. Ideal attributes to support your competitiveness in the job market.

EMPLOYMENT OPPORTUNITIES
PAID WORK IN EVENTS
UK STUDENTS

Work in events. Students have access to our online "Opportunities Board" where we post

part-time opportunities for paid work during the course, and full-time opportunities for post course employment.

We also offer guidance and mentoring during tutorials on CV preparation, LinkedIn profiles,

job search and interview skills.

VOLUNTEERING
& WORK EXPERIENCE
UK STUDENTS

Gaining hands-on experience and exposure to industry ways of working is one of the benefits of studying in London.

We share industry experience opportunities with our students including:

- work experience

- volunteering

- internships

- workplace observation

- workplace shadowing

Speak with a Course Advisor

Discover more about this course

Book A Call

THE PRACTICALITIES

The Practicalities

COURSE VENUES

Training in Venues on London's Royal Victoria Docks, E16 1AA

Closest Station: Custom House

On the Elizabeth Line or DLR

Main Theory Venue: Novotel London Excel

TERMS & BREAKS

Our 6-month programme is made up of two terms and one term break.

Start late September

Christmas Term Break

Finish March

International Students please note the start and end dates of the in-person London classes are scheduled to allow time to arrive and depart the UK within a 6-month Standard Visitor Visa duration.