It's not every day that we have the privilege of hosting a speaker who not only brings a wealth of experience and expertise to the table but also inspires and captivates an audience with their journey and innovation. The Event School London recently had the honor of welcoming Cécile Mazuet-Eller, the Founder & Managing Director of NameSwitch, and we're still buzzing from the experience!
Cécile's journey is nothing short of inspiring. With a solid 20-year background in Networking & Telecoms, she encountered a personal challenge that sparked a brilliant idea. Frustrated by the complexities of changing her name post-marriage, Cécile saw an opportunity in this challenge. Taking a brave leap into the vibrant wedding industry, she launched NameSwitch in 2017, a UK-first service that seamlessly blends extensive market knowledge with smart automation to simplify the name-changing process for newlyweds.
The story of NameSwitch is a testament to innovation and customer-focused service. Established, developed, and supported right here in the UK, the company boasts a passionate and experienced team that has been integral since its conception in 2015. What stands out about NameSwitch is its unwavering commitment to customer service, a commitment that is reflected in their Feefo 5-star rating. This rating is not just a number; it represents the time, effort, and hassle saved for thousands of couples embarking on their name change journey post-marriage.
During her session, Cécile shared insightful details about the diverse ways NameSwitch assists individuals - from the traditional Miss to Mrs changes to more complex scenarios like The Double-Barrel or crafting a completely new team name. Significantly, NameSwitch also supports women who wish to maintain their maiden name professionally or adopt it as a new middle name, and they assist men in their name changing endeavors too.
What perhaps struck a chord with many of our students was the sheer scope of NameSwitch's operations. With over 700 UK government bodies and companies mapped on their systems, NameSwitch’s easy-to-use website, packed with blog posts and practical guides, is a gold mine of information and support. Cécile also touched on the company's commitment to scaling their operations while maintaining the personal touch and attention to detail that their clients cherish.
As an institution dedicated to educating and empowering the next generation of event professionals, The Event School London is profoundly grateful for the knowledge and insights Cécile shared with our students. Her story is a brilliant example of how to identify a niche market, create a solution, and build a successful business around it.
Thank you, Cécile Mazuet-Eller, for your invaluable contribution and for providing inspiration to our students. Your journey from experiencing a personal challenge to becoming a trailblazer in the wedding industry is a powerful reminder of the impact one can make with determination, innovation, and a customer-centric approach.
Connect with Cécile
This blog is a token of our appreciation for Cécile Mazuet-Eller's valuable contribution to The Event School London. Her insights and experiences are not just educational but also immensely inspiring for anyone looking to make a mark in their field.