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Learning About Virtual Events and Event Entrepreneurship with Tinique Hay

We were fortunate to welcome Tinique Hay from Hay Events to speak with our event management students recently.

With a background working across events, venues and sales, including with the prestigious London venue 10-11 Carlton House Terrace, Tinique now runs her own events company, Hay Events.

Tinique was open with the students about just how tough (and rewarding) it can be working for yourself as an event freelancer or an event company owner.

Tinique talked about her reasons for starting her own events company and how she takes a proactive approach to sourcing clients, for example on LInkedIn she champions the benefits to companies of staging their own events. Having taken her business through the backdrop of a pandemic, she spoke of how you need to have good mentors, keep mentally strong and believe in your goals.

Full of positive energy and a can-do attitude, this event entrepreneur left our students feeling uplifted as well as educated! Inspirational and passionate about the event industry - The Event School Director, Maria O'Dea described Tinique's session with our student as,

"one of our top guest speakers this year!"

Sharing not only her expertise on event business start-up and freelancing - Tinique spoke to the students about a changed world's focus on virtual and hybrid events.

During her presentation on virtual events, Tinique provided useful Do's and Don'ts for the class including:

  • Do - test, rehearse and double check and take advantage of social media tools

  • Don't - treat it like a normal video call or expect your audiences undivided attention

Tinique also spoke about the importance of offering a help desk during virtual events and focusing on the user experience.

It was a pleasure to host Tinique as a guest speaker and we appreciate her taking the time to contribute towards the development of new talent into the event industry. We hope she'll be back soon!


About Tinique Hay

Holding a BA in Event Management (First Class Honours) Tinique is a self-motivated, highly personable Event Professional with 8+ years’ experience established within the meeting, conference and private event sector.

Driven by the love and passion of working within the Event Industry led to the birth of Tinique’s Events Management company Hay Events.

A strong advocate for entrepreneurship, Tinique believes once you align your skills and passion, the main purpose of starting up a business will shortly follow.

Her Experience has included

  • Venue Sales & Event Manager, Van Gogh House London

  • Venue Sales & Event Manager, San Mei Gallery

  • Senior Venue Sales & Hospitality Coordinator, 10-11 Carlton House Terrace

  • Event Coordinator, The Royal Foundation of St Katharine

Find Tinique at:

IG: @hayevents


About Event Management Courses with The Event School London

Our London based courses offer an interactive, immersion experience in venues at London's premier event environment campus, ExCeL London, the UK's international event, exhibition and convention centre.

Our Virtual Courses offer an interactive, online learning experience with live online classes taught in real-time.

And our Event Management Course Trainers for both London and Virtual courses are amongst the most experienced within their fields.

Courses include:

  • Certificate in Event Management Course

  • Certificate in Event Planning Course

  • Diploma in Event Management Course

  • Certificate in Festivals and Cultural Event Management Course

  • Certificate in Venue Management course


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