Certificate in Conference & Exhibition Management - Thursdays in London

Students studying our conference and exhibition management course in London will benefit from the following:

 

• Face-to-face training in London provides the ideal opportunity for interaction with your Facilitator
   
• Expert tuition from event industry professionals
   
• Small groups with strictly limited numbers provide an exclusive experience
   
• Internationally recognised certification 
   
• Enjoy learning from interactions with your fellow students who bring different perspectives and experiences to the classroom sessions.
   
• You'll be gaining experience in one of the world's most sought after conference and exhibition destinations  - London! 

During your conference and exhibition management course you will study:

Introduction to the Exhibition Industry

The Strategic Role of Exhibition Management

• Understanding the responsibilities of the event manager in delivering successful exhibitions

• Leadership, coordination, and collaboration in complex stakeholder environments

Exhibition Venues: The Foundation of Success

• Functions and responsibilities of exhibition venues

• Venue capabilities, services, and how they influence event outcomes

The Exhibition Organiser: Driving Vision and Delivery

• Core responsibilities of the organiser

• Balancing commercial objectives with stakeholder satisfaction

Setting Exhibition Goals and Objectives

• Defining measurable success indicators

• Aligning objectives with brand, marketing, and business strategy

Selecting the Ideal Location and Venue

• Key considerations in choosing destinations and venues

• Aligning venue choice with audience demographics, logistics, and experience

Understanding Exhibitors and Their Needs

• Identifying exhibitor objectives

• Developing tailored exhibitor packages and support services

Partnering with Exhibition Suppliers and Contractors

• Key supplier roles: logistics, AV, stand builders, security, and more

• Best practice in supplier management and contract negotiation

Designing the Exhibition Programme

• Building attractive and value-driven programmes of seminars, workshops, and networking

• Enhancing learning, engagement, and ROI through content curation

Exhibition Catering: Enhancing Hospitality and Networking

• Catering styles and formats to support diverse audiences

• Leveraging food and beverage as part of the visitor experience

Elevating the Visitor Experience

• Audience journey mapping

• Creating immersive, engaging, and memorable experiences

Technology in the Exhibition Industry

• Digital tools for engagement, registration, and analytics

• Emerging innovations shaping the future of exhibitions

Exhibition Design and Layout

• Principles of effective floor plan design

• Stand design strategies to attract, engage, and convert visitors

Risk Management and Health & Safety in Exhibitions

• Key elements of risk assessments

• Ensuring compliance, safety, and resilience in operations

Measuring and Evaluating Success

• Methods for tracking outcomes and ROI

• Post-event reporting and long-term value creation

Future Trends in the Exhibition Industry

• Sustainability, digital transformation, and hybrid models

• Evolving exhibitor and visitor expectations

Intro to Conference Industry & Role of Conference Manager

• Components of the Conference Industry
• The event managers role in conference management
• The role of the conference venue event manager
• The role of the conference organiser

Creating Conference Themes and Programmes

• Conference goals, objectives, and theme
• Creating an attractive conference programme - key-note speakers, seminars, breakout sessions, and social events

Venues & Suppliers

• Choosing the ideal conference location and venue
• Conference accommodation
• Working with conference suppliers and contractors
• Conference catering options

Layout and Staging Design

• Conference venue and room lay-out and staging.

Health, Safety & Risk Assessments

• Key elements of risk assessments and H&S for conferences

 Conference Event Budgets

• Conference event budget basics

Visitor Experience & Technology

• Enhancing the visitor experience
• Using technology in the conference industry

Capturing Feedback & Industry Trends

• Measuring and evaluating conference success
• Trends in the conference industry

Your conference and exhibition management course fees include:

 

• Registration, tuition, assessment and certification
   
• Access to digital course materials, guides and templates
   
• Alumni community membership - with volunteering and employment updates and opportunities
   
• Certificate in Conference and Exhibition Management awarded by The Event School London on successful completion of your event planning project and a minimum 80% attendance

The following entry requirements apply:

 

• Minimum age: 18
   
• Competent English language skills (comprehension, reading, written and spoken)

The assessment for your conference and exhibition management course is an individual event planning project. 

Your course trainer will allocated class time during the course to ensure all students understand the requirements of the project. 

The project is due one month after your course completion.