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How to Hire a Web Designer for Your Event Business

Updated: Sep 24, 2021

Are you finally ready to launch your event business and start making a reliable, self-sufficient income? It all starts with a well-designed website that is easy to navigate and market. Unfortunately, many new entrepreneurs lack the technical know-how when it comes to designing and developing a new website.

By hiring a web designer, you can avoid a lot of the newbie mistakes and pitfalls that come from designing your website yourself. In this quick guide, The Event School London breaks down a few key things to consider when looking for a web designer to hire for your website.

Three Easy Tips for Hiring a Web Designer

Whether you're a wedding planner, event supplier, freelance event manager, or small event producer, your company website plays a major role in your business’s success. Therefore, it’s important to find an expert to make it stand out from the competition. Finding a great web designer doesn’t have to be a complicated task.

Cruise the Right Markets

There are hundreds of websites out there that you can explore for prospecting. Web designers, developers, artists, and engineers will post their work for the world to see. In many of these marketplaces, you can buy pre-made website templates from web designers. Many professionals will list their templates for sale and include in-depth instructions for installation as well as ongoing support. This can be really helpful, as it is a common issue to run into coding problems when installing a template to your website on your own. Some web designers will even offer to install the template for you for an additional fee. In some cases, this can be much cheaper than hiring a web designer outright.

Consider Your Website

Your website is one of the most important parts of your business as an event professional. In order to find the right web developer for your unique needs, don’t be afraid to show them your current website along with examples from around the internet of what you are looking for. If a web designer isn’t in your budget, you also have the option of developing your website’s theme and template on your own, though this will take some time and resources that may not be worth expending.

Consider Hiring Staff, Not Just a Web Designer

This might seem like quite the expense. However, once your business begins to scale and your customer base begins to grow, having staff around to handle your website is a great way to improve your customer experience. If you want to simply hire a web designer on a short-term basis, that is perfectly fine. However, a workforce of event staff and web designers could be beneficial. Just ensure that you set up a payroll system that includes time tracking, team management, and employee timesheet features. It would also be beneficial to train your staff to use such software as well.

Hire a Full-Service Marketing Team

As we’ve discussed, hiring a freelancer or a full-time staff member are both great options for making your website stand out. But if you want to truly elevate your business’s success, it’s a smart investment to work with a team that will create a customised marketing plan for your small business. In addition to building or enhancing your website, they can help you with your branding, direct marketing, social media, content marketing, and other needs.

Web design should be a primary focus for your business, especially if you're just starting out in the event industry. Turn to the above tips as you launch your business, and consider taking event management courses at The Event School London to expand your skillset.

Brittany Fisher

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